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Wang Mazi’s brand performance

According to relevant audit information, as of May 31, 2002, Beijing Wangmazi Scissors Factory had total assets of 12836689.71 yuan, total liabilities of 27799845.90 yuan, owner's equity of -14963156.19 yuan, and an asset-liability ratio of 216.6%. . There are many Wang Mazi specialty stores in Beijing. The Panjiayuan store offers a wide variety of products, enthusiastic service, and convenient knife sharpening. It has inherited Wang Mazi’s philosophy and has been recognized by the public now, making Wang Mazi knife and scissors work harder.

In the late 1980s, "Wang Mazi" turned in profits of 2 million yuan every year. However, in the 1990s, under the conditions of the market economy, "Wang Mazi" was burdened with a heavy historical baggage, and its sales performance continued to decline. fell into an embarrassing situation. During this period, relevant government departments and Wang Mazi Scissor Factory itself made various efforts. In 1995, Wang Mazi Scissor Factory cooperated with more than 10 unrelated factories such as Beijing Cultural and Educational Equipment Factory to establish Wang Mazi Industry and Trade Group Co., Ltd. and re-registered it. "Wang Mazi" trademark. However, this reorganization did not save this old enterprise. It suffered a loss of more than 1 million yuan that year, and it continued to suffer losses year after year. In 1999, under the arrangement of the Beijing Municipal Government, the Wangmazi Scissors Factory and others in the Wangmazi Industry and Trade Group were classified as units affiliated to Beijing Changping District and named Beijing Dongchang Wangmazi Industry and Trade Co., Ltd.