How to write a poster?

Writing method:

1. Title: The title should focus on the content so that people will be attracted at first sight.

Be eye-catching, distinct, novel and concise. The font must be large, preferably occupying half of the poster paper, and the brighter the color, the better.

2. Text: State the nature of the activity, introduction, product sales, etc. Prices and promotions must be clearly stated.

If it is a performance poster, the actors, type of play, repertoire, etc. must be clearly stated.

3. Time: location, fare. The time and place of the event must be clear.

4. Ending: Start a new line and write the signature. Below the name, write the year, month and day.

Extended information:

Poster design skills:

Composition skills, in addition to the contrast skills in the use of colors, need to be learned and mastered, there are also several contrasts that need to be considered relation. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc.

1. Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know There is a theory of meticulous brushwork and freehand brushwork, or both meticulous brushwork and freehand brushwork appear together in the same picture (like the Chinese painting master Qi Baishi's paintings of cabbages and grasshoppers). This style is an expression technique often used in packaging composition.

For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; Some replace patterns with wild calligraphy, which can be seen anywhere and anytime in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.

2. Comparison of far and near in composition techniques. In the composition of traditional Chinese landscape paintings, study the near, middle and distant views. In the design of packaging patterns, based on the same principle, the near, middle and far scenes should also be divided into three types. level of composition.

The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, Shuanghui was the first to use When looking at the packaging of instant noodles, the first thing that catches people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters on a dark red square background (i.e. close-up).

The following are the smaller main characters of "Braised Beef Noodles" in cursive script (it should be said as the second line of sight, also called the middle shot), and then the product photos describing the contents of the package (also called the third line of sight). line of sight, bounded by the middle shot) and then followed by auxiliary corporate mascot slogans, performance descriptions, corporate logos, etc.

This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom and from right to left, and at the same time highlights the most important aspects to express. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the powerful magnetic force of the design image tightly pulls the marketer's attention.

3. Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors used, and is also very similar to the Feibai in Chinese painting, that is, the concentration of light in the pattern. There must be diffusion in every place, and it should not be concentrated or diffused. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness.

At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, on the contrary, makes people feel bored and lack appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, an explosive pattern or pattern displayed in the background or surrounding the name of a packaging theme. It looks careless, but in fact it is a few crazy thick lines painted on purpose, or streamer-shaped English or patterns, etc., all of which express a "" feeling.

The theme name is dignified and steady while the background is light and calm. This scene is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of both designs. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.

5. The contrast between China and the West in composition techniques. This contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design.

As well as directly using realistic techniques to highlight photos or certain scenes of Westerners on packaging patterns. This form of expression is also a common reference method, which is used in children's products and women's products. Packaging often appears on socks, clothing or cosmetics.

6. Comparison of ancient and modern composition techniques: both the foreign and the ancient are used for China. Especially in order to reflect a cultural taste, people often use ancient classic patterns and calligraphy in packaging design compositions. , characters, and patterns are used in current packaging, which is most clearly reflected in the packaging of wine.

For example: the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antiqueness, elegance and inner pursuit or a certain aspect of comfort. So it is very popular with consumers.

Reference materials:

-Poster How to write poster content Question 1: How to write poster First, understand the poster. Poster design is one of the forms of visual communication. Through the composition of the layout, it attracts people's attention in the first time and obtains instant attention. This requires the designer to combine pictures, text, color, space and other elements. A perfect combination to present promotional information to people in the right form. , like advertising, it has the characteristic of introducing a certain object or event to the masses, so it is also a kind of advertising. Posters are a very common form of posters. The language must be concise and the form must be novel and beautiful. It has the characteristics of advertising and commerciality. Posters are a very common form of posters, mostly used in movies, dramas, competitions, theatrical performances and other activities. The nature of the event, the organizer of the event, time, location, etc. should usually be clearly stated in the poster. The language of the poster must be concise and to the point, and the form must be novel and beautiful. Design skills and composition skills, in addition to the contrast skills in the use of colors, you also need to consider several contrast relationships. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc. (1) Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know that there are meticulous brushwork and freehand brushwork. , or fine brushwork and freehand brushwork appear together on the same picture (just like the paintings of cabbages and grasshoppers by the Chinese painting master Qi Baishi). This style is an expression technique often used by some packages in packaging composition. For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; some use wild calligraphy to replace the pattern. , which can be seen anytime and anywhere in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo. (2) The contrast between far and near in composition techniques. In the composition of traditional Chinese painting landscapes, we should study the near, middle and distant views. In the design of packaging pictures, based on the same principle, we should also separate the composition levels of near, middle and far pictures.

The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, the earliest instant noodles packaging used by Shuanghui, the first What breaks into people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters for variety show on a dark red square background (i.e. close-up), followed by the smaller main characters "Braised Beef Noodles" in cursive script. (It should be said that the second line of sight is also called the middle shot), the third is the product photo describing the contents of the package (also called the third line of sight, which is defined as the middle shot), and then the auxiliary corporate mascot slogan, Performance instructions, corporate logos, etc. This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important expressions. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the strong magnetic force of the image of our installation design tightly pulls the marketers' attention. (3) Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simple colors used, and is also very similar to the whitening in Chinese paintings, that is, there must be diffusion in the concentrated areas of the pattern. The foils should not be concentrated or spread. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness. At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, but not making people tired and lack of appetite. This is caused by not grasping the contrast between density and density. (4) Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, the explosive pattern displayed in the background or surrounding the name of a packaging theme may appear casual, but in fact It is a few crazy thick lines deliberately painted, or streamer-shaped English or patterns, etc., no... >> Question 2: How to write event posters The most important thing is the theme of the event, such as using artistic calligraphy Write xx activity, or the theme name of the activity, such as xx activity; then for decoration, you can refer to some pictures on the picture book, storage board, newspaper or online, draw them, and decorate them with bright colors and a slogan in the middle. Keep it simple. That’s all. The last step is to explain the time and place of the event. Everyone is welcome to participate. Question 3: Remember the format and elements of writing a "poster"? How to write (⊙o⊙)? Posters are a kind of advertising text used when reporting or introducing news about movies, operas, acrobatics, sports, academic conferences, etc. to the public. Posters are usually posted at performance venues or in more eye-catching places to inform relevant events. Some posters can also be broadcast on radio and television. Characteristics of a Poster Posters generally have the following characteristics. (1) Advertising posters hope for the participation of all walks of life. They are a type of advertising. Some posters are artistically designed to attract more people to join the event. Posters can be published and broadcast in the media, but most of them are posted in places where people can easily see them. Its advertising color is extremely strong. (2) Commercial posters are preliminary advertisements and publicity for an event, with the purpose of getting people to participate. Performance posters account for the majority of posters, and performance advertisements often focus on commercial purposes. Of course, academic report posters are generally not commercial. 2. Classification of Posters Generally speaking, posters can be divided into the following categories in terms of content. (1) Movie poster This is a poster used by theaters to announce the name, time, location and content of the movie being performed. Some of these posters will be accompanied by simple promotional paintings, vividly depicting the main characters in the movie to expand the intensity of publicity. (2) Posters for literary evenings, acrobatics, sports competitions, etc. This type of poster is similar to movie posters. Its content is a performance activity that the audience can immerse themselves in for entertainment and viewing. This type of poster generally has a strong participatory nature. Poster designs often need to be novel, unique and attractive. (3) Academic report type This is a poster released for some academic activities. Generally posted in schools or related units. Academic posters are highly targeted. The writing format and content of three-poster posters generally consist of three parts: title, body text and signature. (1) Title posters have many ways to write titles, which can generally have the following forms: First, it consists of the name of a genre alone.

That is, write the word "Poster" in the middle of the first line. Second, the title is directly determined by the content of the activity. Such as "Dance News", "Video News", "Ball News", etc. Third, it can be some descriptive text. For example, "××× shows its splendor again, and the old affairs of ×× temple are brought up again." (2) Text The text of the poster requires the following contents to be written clearly: First, the purpose and significance of the activity. Second, the main items, time, location, etc. of the activity. Third, the specific methods of participation and some necessary precautions. (3) Please sign the name of the organizer and the date of issuance of the poster in the signature. The above format is based on the poster as a whole. In actual use, some content can be reduced or omitted. Four things to note when writing a poster: The poster must state the location, time and main content of the event in a specific and true manner. You can use some encouraging words in the article, but do not exaggerate the facts. Poster text should be concise and clear, and the length should be short and concise. The layout of the poster can be artistically modified to attract the audience. Sample essay "One Yuan Deposit" If you hold a handful of water with your hands, the water will flow away between your fingers. I really want to save some money, but in these days when it is difficult to make ends meet, I dare not even dream of it. Gentlemen and ladies, if you have this idea, then please hold a deposit book. It is like a bucket. With it, the change flowing from your fingers will drop by drop, bit by bit. If you save a little bit, you will have a considerable sum of money before you know it. At Chiyoda Bank, you can deposit only one dollar. With a Chiyoda Deposit Book, your chest will be filled with hope and your heart will soar in the sky. Comment: After World War II, the Japanese economy was in a recession, and chaebols and consortiums were forced to disband or rename. The prestigious Mitsubishi Bank was also renamed Chiyoda Bank. The unfamiliarity of the name brings about the deserted business. Susumu Shimada of the sales department was depressed and thought hard all day, and finally came up with the "one dollar deposit" strategy one day. But one dollar was too little, and customers did not come to make deposits. In this case, Chiyoda Bank issued this poster. The poster "One Yuan Deposit" has been passed down for 50 years and is praised by people. Its uniqueness is obvious to all. This poster is advertising and commercial. If a bank wants to develop and survive, it must have the active participation of all sectors of society. People's participation must... >> Question 4: How to write the content of inkjet posters. Commonly used inkjet printers include ordinary inkjet printers and inkjet printers as well as refrigeration machines. Framing machine. These three types of machines complete the entire spraying process. In terms of quality, the material used by ordinary inkjet printers is blowtorch cloth. There are two types of lamp cloths, one is outdoor and the other is indoor. The material used by professional inkjet printers is adhesive, which does not dry. Glue, light box film, etc. The difference between these two types of spraying lies in quality, price, and size. The former is cheaper, but it can spray large formats, but it is not as good as the other in terms of quality. It is generally suitable for spraying large outdoor advertising paintings. The price of high-end inkjet printing is about half higher than that of ordinary inkjet printing. The effect of spraying is of course good. It is generally suitable for spraying posters and seas. After this stage of inkjet printing, it is time to enter cold lamination (that is, lamination). Cold lamination is the follow-up work of inkjet printing. It includes two materials: cold film and light film. Cold film does not reflect light and appears to be blocked. Light film tape is relatively Brightness depends on the location used. Question 5: Poster format or layout Posters generally consist of three parts: title, body text and signature. (1) Title posters have many ways to write titles, which can generally have the following forms: First, it consists of the name of a genre alone. That is, write the word "Poster" in the middle of the first line. Second, the title is directly determined by the content of the activity. Such as "Dance News", "Video News", "Ball News", etc. Third, it can be some descriptive text. For example, "××× shows its splendor again, and the old affairs of ×× temple are brought up again." (2) Text The text of the poster requires the following contents to be written clearly: First, the purpose and significance of the activity. Second, the main items, time, location, etc. of the activity. Third, the specific methods of participation and some necessary precautions. (3) Please sign the name of the organizer and the date of issuance of the poster in the signature. The above format is based on the poster as a whole. In actual use, some content can be reduced or omitted. Question 6: How to write poster design copy 1. Posters are usually written on a large piece of paper. First, write a title such as "Poster" or "Good News" in large fonts at the top of the paper. The main text usually writes the specific content of the event, and the event. The time, place, method and precautions, and finally the name and date of the organizer.

2. Posters should be eye-catching, fast and easy to produce. The content should be true and accurate, and the language should be vivid and inspiring in order to attract the masses. To facilitate reading, the text should be kept as short as possible. Some posters can be equipped with appropriate patterns or pictures according to the content to enhance their appeal. 43. Advertisements, notices, and posters all have a clear purpose, focus on publicity effects, and strive to be accurate and concise in their text. Generally speaking, advertisements are mostly used in commercial occasions, posters are used in solemn occasions, and posters are used in warm occasions. Advertisements and posters can use text and pictures to enhance the publicity effect, and notices generally do not need to be decorated. Question 7: What are the formats of posters? Posters hope for participation from all walks of life. It is a type of advertising. Some posters are artistically designed to attract more people to join the event. Posters can be published and broadcast in the media, but most of them are posted in places where people can easily see them. There are many ways to write the title of Shanghai Longkang Advertising Co., Ltd. (1) title poster below, which can generally have the following forms: First, it consists of the name of the genre alone. That is, write the word "Poster" in the middle of the first line. Second, the title is directly determined by the content of the activity. Such as "Dance News", "Video News", "Ball News", etc. Third, it can be some descriptive text. For example, "××× shows its splendor again, and the old affairs of ×× temple are brought up again." (2) Text》》》》Extended reading: The text of the poster requires the following contents to be written clearly: First, the purpose and significance of the activity. Second, the main items, time, location, etc. of the activity. Third, the specific methods of participation and some necessary precautions. (3) Please sign the name of the organizer and the date of issuance of the poster in the signature. The above format is based on the poster as a whole. In actual use, some content can be reduced or omitted. If you have any questions about "", please call our consultation hotline. Shanghai Longkang Advertising Co., Ltd. has always adopted the most advanced computer design technology in the world and introduced 4 digital inkjet printers with international advanced equipment, including 4 Japanese Mutoh 1604 printers and 3 Japanese Mutoh 900C series. 1440dpi, six-color inkjet printing, color More delicate, richer layers, faster, and the finished product is close to the printing effect. Outdoor printing uses Shanghai Cyber ??3312, which has an accuracy of up to 720dpi, is UV-resistant, weatherproof, and can be used outdoors for a long time. We will serve every customer wholeheartedly with a new look and attitude, and grow together with your brand. When your brand is promoted, we will also grow and develop. Every progress we make is inseparable from your cooperation and support. When you get our advertising support, it means that you will get our good customer service quality!? Question 8: How to write the content of the school anniversary poster. Write something about the history of the school, which celebrities and teachers, or the school’s contribution to social activities. , wishing the school a better future. Feelings about school. Wait for question 9: How to write a poster. First, get to know the poster. Poster design is one of the forms of visual communication. Through the composition of the layout, it attracts people's attention in the first time and obtains instant attention. This requires the designer to combine pictures, text, color, space and other elements. A perfect combination to present promotional information to people in the right form. , like advertising, it has the characteristic of introducing a certain object or event to the masses, so it is also a kind of advertising. Posters are a very common form of posters. The language must be concise and the form must be novel and beautiful. It has the characteristics of advertising and commerciality. Posters are a very common form of posters, mostly used in movies, dramas, competitions, theatrical performances and other activities. The nature of the event, the organizer of the event, time, location, etc. should usually be clearly stated in the poster. The language of the poster must be concise and to the point, and the form must be novel and beautiful. Design skills and composition skills, in addition to the contrast skills in the use of colors, you also need to consider several contrast relationships. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc. (1) Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know that there are meticulous brushwork and freehand brushwork. , or fine brushwork and freehand brushwork appear together on the same picture (just like the paintings of cabbages and grasshoppers by the Chinese painting master Qi Baishi). This style is an expression technique often used by some packages in packaging composition.

For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite and thin as a gossamer; some use wild calligraphy to replace the pattern. , which can be seen anytime and anywhere in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo. (2) Comparison of far and near in composition techniques. In the composition of traditional Chinese landscape paintings, we should study the near, middle and distant views. In the design of packaging pictures, based on the same principle, we should also separate the composition levels of near, middle and far pictures. The so-called "near" refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, the earliest instant noodles packaging used by Shuanghui, the first What breaks into people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters for variety show on a dark red square background (i.e. close-up), followed by the smaller main characters of "Braised Beef Noodles" in running script. (It should be said that the second line of sight, also called the middle shot), the third line of sight is the product photo describing the contents of the package (also called the third line of sight, bounded by the middle shot), and then the auxiliary corporate mascot slogan, Performance instructions, corporate logos, etc. This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important expressions. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the strong magnetic force of the image of our installation design tightly pulls the marketers' attention. (3) Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simple colors used, and is also very similar to the whitening in Chinese paintings, that is, there must be diffusion in the concentrated areas of the pattern. The foils should not be concentrated or spread. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness. At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, but not making people feel bored and lack of appetite. This is caused by not grasping the contrast between density and density. (4) Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, the explosive pattern displayed in the background or surrounding the name of a packaging theme may appear casual, but in fact It’s a few crazy thick lines deliberately scrawled, or streamer-shaped English or patterns, etc., none... >> Question 10: What words should be written on Spring Festival posters? Posters generally have to highlight key points. Keep the poster format and examples simple

The main purpose of posters is to promote propaganda, that is, it is a promotional type of writing, so how should it be written specifically?

1. From the outside In terms of format:

The poster includes the title, text, publishing unit, and publishing time. The specific display is as follows:

Title (centered)

Text (blank space before paragraph) Two, and written in paragraphs)

.......

Issuing unit (to the right)

Issuing time (to the right, with the Unit symmetry)

2. From the specific content:

1. Writing of the title: It can be directly formulated as a "poster", or the content of the activity can be written directly, such as "Seminar" "Academic Report" can also be preceded by the name of the organizer, such as "The Chinese Writers Association holds a seminar on Ding Ling's works."

2. Writing of the main text: Because the poster has a promotional nature, the writing idea of ??the main text can follow the promotional answer idea, that is, the main text = reason for posting + main content + ending.

List the time, location, theme and reason of the event in the reason for posting. The main content must reflect the activity content, participation methods, precautions, etc., and the language at the end must be appealing. In order to enhance the appeal, the general language should be motivating and encouraging.

3. Writing of the issuing unit and date of issuance: indicate the sponsoring unit and organizer, and write the date on the line next to the signature.

Example display

Poster

In order to further promote the development of science and technology activities among college students, the school league committee specially invited Professor XX, a famous mechanics expert, to come to the school to give a lecture on "How College Students Engage in Science and Technology" Activity Report", this report meeting time: July 5, 2017