The first is the NIKE logo:
Nike was born in 1957. It was officially established in 1972 and was co-founded by American middle-distance runner Phil Knight and his coach. In 1978, the international company was formally established. In 1979, the first pair of air-cushion running shoes was born. Entering China in 1980, Nike established a production liaison representative office in Beijing. Since then, Nike has adhered to the concept of "local for local" and continued to introduce advanced technology into China. It is also fully committed to cultivating local talents, production technology, and sales concepts, taking what is local and using it locally. In 1985, it cooperated with basketball legend Jordan to launch the Jordan basketball series, which successfully opened up the global market. This cooperation is the most successful sponsorship investment. In 1996, Nike (Suzhou) Sporting Goods Co., Ltd. was established with its headquarters in Shanghai and branches in Beijing and Guangzhou.
1972
NIKE company was officially established. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman.
In 1973
Perry Fountain, the record holder for the 2,000- to 10,000-meter run in the United States, became the first track and field athlete to wear NIKE sneakers.
1978
NIKE International Corporation was formally established. NIKE shoes began to enter overseas markets such as Canada, Australia, Europe and South America.
1979
The first Thaiwind running shoe using NIKE's patented air cushion technology was born. The first NIKE clothing production line was launched.
In 1980
NIKE entered China and established the first NIKE production liaison representative office in Beijing
. After that, NIKE adhered to the concept of "Local for Local" (where it is, where it is for), not only introduced advanced technology into China, but also devoted itself to the cultivation of local talents, production technology, and sales concepts, taking what is local and using it locally, Rapid progress has been made in China.
In 1996
NIKE (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was officially established in China. It is headquartered in Shanghai and has branches in Beijing and Guangzhou (also in Hong Kong). Incorporated into China as a branch in January 2002).
May 2002
NIKE began to hold the NIKE Scorpion 3-on-3 football match nationwide, with hundreds of youth teams competing in Guangzhou, Shanghai and Beijing. Medals for the 14, 16 and 18 age groups. This is another great move made by NIKE for the development of youth sports in China.
July 2002
NIKE specially invited NBA superstar Vince Carter, known as "Dr. Funk", to come to Beijing. The purpose of Carter's trip was to support China Youth basketball career, spread the fun culture.
August 2002
Nike will sponsor a group of "street basketball teenagers" who represent the American free basketball culture to come to China to compete with their Chinese peers.
In July 2002, NIKE specially invited NBA superstar Vince Carter, known as "Dr. Funker", to come to Beijing. The purpose of Carter's trip was to support the development of China's youth basketball career and represent Nike donated backboards to the Chinese Basketball Association. In August 2002, Nike will sponsor a group of "street basketball teenagers" who represent the American free basketball culture to come to China to compete with their Chinese peers.
In China, NIKE not only supports the development of Chinese football, but also pays attention to the development of young people. It has launched the "My Dream" large-scale youth sports series, the first Chinese 3-on-3 basketball game, and NIKE high school men's basketball. League, NIKE Youth Football Super Cup, 4-on-4 Youth Football Open and other activities.
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