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Pirated food trademark
Shanzhai food is rampant in rural areas, and there are many shanzhai foods for gifts on holidays, but elderly grandparents turn a blind eye to it. They think it's okay if they can't eat the dead? . According to news reports, shanzhai food can sell hundreds of boxes a day. Why is there such confusion?

I think this has a lot to do with producers, distributors, operators, consumers and regulators.

First, producers are the source of fake food. If you don't produce fake and shoddy products, no one will be cheated. In order to pursue huge profits, some manufacturers fake the trademarks and packaging of well-known brands, produce some illegal products and sell them for huge profits. They don't have to spend a lot of time and money on product promotion, but directly introduce their products with the help of authentic word of mouth. Such huge profits have attracted many people to invest.

Secondly, dealers help others, and they earn unconscionable money. The sale of these fake products harms the health of people in rural areas, especially children. Dealers also know whether they are fake or shoddy products, because there will be profits several times higher than the genuine ones to lure them. Driven by high profits, some dealers turn a blind eye, sell cottage food to remote rural areas, or open online stores and sell fakes with real pictures. Even if there is a rule that if there is a fake, it will lose three, and if there is a fake, it will lose ten. They will shoot one out of four and one out of eleven to avoid consumer complaints. This opportunistic way really makes people laugh and cry. They regard consumers as fools, but even so, their profits are quite good.

Third, consumers lack awareness of rights protection. For example, there are many elderly people in rural areas, so they don't care too much about the packaging and production date when they buy things. These gifts were bought as gifts. Even if they were told that it was a fake, they thought it was for others to eat and had no effect on themselves. Some fake foods will be much cheaper than the genuine ones in gallants, and most old people will be greedy and choose to buy those fakes. Moreover, for people in rural areas, safeguarding rights is still difficult. Most of the cottage foods are relatively cheap, and consumers will not invest more time and energy to protect their rights for this small amount of money, resulting in a phenomenon that looks calm on the surface but is full of holes.

Fourth, operators lack awareness of obeying the law. Those who open stores in rural areas do not earn as much as those in cities because of their spending power there. Only on major festivals will there be a wave of consumption peaks. In order to make more money, these operators will vigorously promote cottage food and recommend it to people who have been buying gifts. They also know nothing about the Food Safety Law, Advertising Law and other laws and regulations. Unless you meet people from the market supervision administration, they will pay attention to the fake food when they come to investigate.

Fifth, the supervision of the regulatory agencies is not enough, and the crackdown is not enough. The countryside is vast and sparsely populated, and some small shops selling fake food are hidden in various villages without any conspicuous signs. Needless to say, those who have not reported to the market supervision bureau must be a bunch of fakes. For those shops that have obtained business licenses, they will wage guerrilla warfare with the staff of the market supervision administration. Someone came to check, and as soon as he left, he took out the genuine products and put them on the most eye-catching shelves. In fact, this can't blame the lack of supervision by the regulatory agencies. If we strike at the source, eliminate the cottage products and destroy those small workshops, the cottage food will not circulate in the market, which will greatly ensure the health of children.

In my opinion, it is not enough to emphasize consumers' awareness of food safety and that there is no profit without buying and selling. It is better to intensify the crackdown at the source, destroy those black-hearted workshops and fundamentally safeguard the rights and interests of consumers.

What do you think of this matter?