Trademark requirements for joining JD.com:

Merchants who want to join JD.com must submit relevant trademark documents: including "Trademark Registration Certificate", Trademark Acceptance Notice, or Trademark Use License authorization letter. The requirements for trademarks in Jingdong Mall include the following:

1. Trademark holder qualifications. Jingdong Open Platform does not currently accept applications from individual merchants, so the name of the registered trademark must be under the name of the enterprise. trademark, not a trademark under an individual's name.

2. Trademark status qualifications: Jingdong does not accept applications that have not obtained the "Trademark Registration Certificate" or the Trademark Acceptance Notice. For the TM trademark, a Trademark Acceptance Notice is required, and the registration application time must be six months or more. months.

3. Trademark form qualification JD.com does not accept applications for purely graphic trademarks. The trademark applied for registration can be text, number, letter, three-dimensional, color combination or any combination of the above elements.

4. Trademark requirements for store types:

①Flagship store, the seller settles in with the R trademark or TM trademark status of its own brand, or is issued by the right holder on the JD.com open platform The authorization document for opening a brand flagship store (the authorization document should clearly indicate exclusivity and irrevocability) can open a store on JD.com’s open platform.

② Specialty stores, sellers holding other people’s brands can enter with R trademark or TM trademark status, and have authorization documents to open stores on JD.com’s open platform.

③Specialized stores that operate two or more other people’s or own brands under the same first-level business category on JD.com’s open platform can open stores with products registered under R trademark or TM trademark status.

Cannot be registered as trademarks:

According to Article 10 of the Trademark Law of the People’s Republic of China, the following signs may not be used as trademarks:

(1) Identical or similar to the name, national flag, national emblem, military flag, or medal of the People's Republic of China, or the same name as the name of a specific place where the central state agency is located or the name or figure of a landmark building; < /p>

(2) Identical or similar to the name, national flag, national emblem, or military flag of a foreign country, except with the consent of the government of that country;

(3) Same as the name of an intergovernmental international organization , flags, or emblems that are identical or similar, except with the consent of the organization or that are not likely to mislead the public;

(4) Identical or similar to official signs or inspection marks indicating implementation of control and guarantee, except Except with authorization;

(5) The same or similar name or logo as the "Red Cross" or "Red Crescent";

(6) Ethnic discriminatory

(7) Exaggerated and deceptive propaganda;

(8) Harmful to socialist morals or having other adverse effects.

Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.

Article 11 The following signs shall not be registered as trademarks:

(1) Only the common name, graphics and model of the product;

(2) ) only directly expresses the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;

(3) Lack of distinctive features.

If the marks listed in the preceding paragraph have acquired distinctive features through use and are easy to identify, they may be registered as trademarks.

Article 12 When applying for a registered trademark with a three-dimensional mark, a shape that is solely caused by the nature of the goods themselves, a shape of the goods that is necessary to obtain technical effects, or a shape that makes the goods of substantial value shall not be used. register.

Article 13 If a trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else’s well-known trademark that has not been registered in China and is likely to cause confusion, it shall not be registered and its use shall be prohibited.

If the trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of a well-known trademark that has been registered in China by others, misleading the public, and causing the interests of the registrant of the well-known trademark to be potentially harmed, Registration is not allowed and use is prohibited.