Australian UGG has a history of 200 years. Traditional agriculture and animal husbandry have created the rough and bold character of Australians, and also provided them with high-quality Merino wool. Farmers wore shoes sewn from this wool to perform heavy outdoor labor. During World War I, these shoes were widely used by Australian pilots to adapt to large temperature differences.

Australians traditionally call this kind of 100 merino wool shoes "Ugs" or "Ugly Boot" (ugly boots), so UGG is the originator of Australia! In 1994, a company in the United States registered the UGG Australia trademark first and used "UGG" as the legal trademark LOGO for its company's snow boots. As for Australia, Australians have been very angry about the actions of Americans. Several UGG handicraft workshop owners have jointly appealed, taking the Americans to court and refusing to recognize the UGG Australia brand. Among them, the Australian local snow boots brand SUTTONSUGG has been traveling in Australia and the United States for many years, and has collected a large amount of historical data to prove that UGG is an Australian patent. It even moved out the 1986 edition of the Australian National Dictionary to confirm that the entry for UGG boots has already been recorded. . This lawsuit was fought for many years, but it ended sadly due to the legality of the patent registered in the United States. It was not until around 2006 that Australia reluctantly recognized the UGG Australia brand, but the concession the United States had to make was that Australia could sell it at the same time. My own UGG snow boots from different brands.

So UGG is not an Australian brand, but an American brand. The real Australian UGGs include SUTTONSUGG, AXAUGG, FDUGG, EVERUGG, etc. As far as I know, there are too many imitations of UGG trademarks in mainland China, and After the last trademark squatting incident, Australia has strengthened its awareness of brand protection. Currently, the more famous UGGs are UGG australia from the United States and SUTTONSUGG, an Australian high-end snow boot brand. Both brands have officially entered the mainland for a long time, making it convenient for everyone to buy warm and comfortable authentic products. Snow boots.