Many people hope that the name of their store should be unique, and for people, the name of the store has a great relationship with the development of people's career in the future, so when naming the store, we can take a suitable name in a novel way, which can also express the idea of legal person, increase attention and attract more consumers.

Method of naming individual restaurants

1. Homophonic naming method is used to name catering companies

This method seems to be accidental coincidence, but it has ulterior motives, which makes people interesting to read. For example, a Shanghai boss, Yu Pinghan, named the store "Yu Conscience Pharmacy", which is homophonic with "Conscience" in pronunciation, which makes the public feel that the boss is sincere in not making money in business.

2. Logo naming method for catering companies

Logo naming method is mainly based on physical objects to highlight the distinctive features of enterprise companies, and now it has developed into a part of CIS (Enterprise Identification System) internationally. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.

3. Name a catering company after its flavor

Some restaurants are named not only by their surnames and regions, but also by highlighting their business contents and specific flavor features as much as possible. For example, the "Old Beijing Zhajiang Noodles King" who supplies old Beijing pasta, the "Jinshan Town Chongqing Hotpot City" which supplies authentic Sichuan cuisine, and the "Kutokuhayashi Vegetarian Restaurant", customers will clearly understand that it is a vegetarian restaurant.

classic case study on the name of individual restaurants

(1) Xinghualou

Founded in 1851, the first year of Xianfeng in the Qing Dynasty, a sweet shop opened by Guangdong people "Shengzai" is now quite large and famous as a famous Cantonese cuisine master in Shencheng. Xinghualou moon cake brand rose in the early 2th century, with unique formula, exquisite craftsmanship and popular brands. On March 6, 217, Shanghai and Tomb-Sweeping Day are approaching, and the old brand merchant "Xinghualou" has once again become a "hot commodity". On the morning of the same day, in front of the main store of "Xinghualou" on Fuzhou Road, the citizens queuing to buy the Youth League extended from the store to the sidewalk, and the 1-meter long queue extended to the front of the cultural commercial building on the side.

(2) South Beauty

is a brand of international catering service management company. Founded in 2, since its establishment, South Beauty has followed the core spirit of innovation, development, taste and health, and constantly pursued brand innovation and breakthrough, from the first restaurant in Guomao to Beijing, Shanghai, Tianjin, Wuhan, Chengdu, Shenzhen, Suzhou and Qingdao.

A complete list of the names of individual restaurants

Qianwei, Pinwang, Gourmet, Zhouji

Huanya, Lvkang, Daodao, Leisurely

Translated Jia, Caiqing, Fengyuan, Weiwang

Jiadun, Jiale, Zhongyue, Continental

Jianle, Yinuo, Vegetarian, Weiwang.