Trademarks can be divided into 45 categories by type. However, according to graphic design, trademarks can be divided into word mark, graphic trademarks and combination trademarks of words and graphics. So what are the differences between graphic trademarks and word mark? This is the trademark knowledge that Bajie will analyze for you today.

what is a graphic trademark?

a graphic trademark consists of a simple graphic, and may not contain any words. Graphics have a wide range of materials, including everything and imaginary things. It can be a landscape painting, portraits, animals and plants and other specific image graphics, or it can be an abstract modeling composition such as some marks and symbols. Graphic trademarks are vivid and easy to remember, which not only has the function of recognition but also gives people the enjoyment of beauty. But the disadvantage is that it is not convenient to call.

1. What is word mark? The so-called word mark refers to a trademark composed of words (Chinese characters, Hanyu Pinyin, minority languages and foreign languages or letters) and numbers. Usually, it refers to a trademark that is composed of only words, letters, numbers and their combinations according to the provisions of Article 8 of the Trademark Law on the combination of six elements of trademarks.

second, the difference between graphic trademarks and word mark is as follows:

graphic trademarks emphasize the shape of pictures, such as the "Li Ning" trademark. There is no word Li Ning in the graphics, but an "L" with a long tail. As shown above, word mark does not emphasize graphics, but emphasizes the combination of words or letters, such as the "SONY" trademark, and the letter combination is "Sony". As shown above

III. Advantages and disadvantages of graphic trademarks:

1. It is intuitive, artistic and infectious.

2. No matter what language people speak, they can generally understand it. Some people can call out their names at a glance, and some people can leave a deep impression even if they can't call them by their first names.

it is not easy to call, especially the abstract graphic trademarks, because there is no specific title, which hinders people's oral communication, is not convenient for advertising, and affects the sales of goods.

Advantages and disadvantages of word mark:

word mark is easy to call names and promote. As characters are a significant part of a trademark, their characters, meanings, pronunciations, glyphs and writing styles play a major role in recognition and reading, so it is easy to distinguish and protect. However, word mark is also easily restricted by language.