Trademark meaning: Tsingtao Beer’s new VI is developed on the basis of the original logo, and uses subversive creativity to retain the main elements of wheat ears, ancient pavilions and water waves, and strengthen the three-dimensional effect. , to enhance its visual impact and dynamics, the new shape emphasizes the streamlined shape of the two roofs of the ancient pavilion, and the flowing water part is shortened, so that the wheat ears perfectly surround the ancient pavilion and the flowing water scenery. The three-dimensional and vivid effect is enhanced through the shades of red and blue, the light and shadow beside the trestle and the fonts. The blue sphere represents the earth and symbolizes Tsingtao Beer's strategic goal of internationalization; the clear water waves surround the earth, and the rose-red ring with golden wheat ears surrounds the earth, symbolizing Tsingtao Beer's global procurement of high-quality raw materials and its commitment to quality and quality for global consumers. The promise of value. The streamlined shape on the top of the Huilan Pavilion on the trestle makes the lines simple and clear, in line with the current consumer aesthetic tendency to pursue simplicity and clarity.