In the economic market, the more common brand strategies are:

1. Single brand strategy (referring to the situation where all products produced by an enterprise use one brand at the same time)

2. Sub-brand strategy (generally expresses product advantages and personality image intuitively and vividly)

3. Multi-brand strategy (refers to a company operating two or more independent and unrelated brands at the same time) Brand situation)

4. Differentiated brand strategy (that is, the company decides to use different brands and trademarks for its various products)

Extended information:

Factors affecting brand strategy:

Brand management is becoming a fixed pattern in most consumer packaged goods companies. Brand managers are responsible for planning long-term brand strategy and are responsible for the brand's profits. They work closely with advertising agencies to launch national advertising campaigns designed to create market share and long-term consumer brand loyalty.

In the early days, when consumers were loyal to brands and national media could effectively reach the mass market, this brand management system made sense. But many companies are beginning to wonder whether this system can still adapt well to today's very different marketing realities.

There are two major environmental forces that prompt companies to reconsider brand management.

First, consumers, markets and marketing strategies have undergone dramatic changes. Today's consumers are faced with an ever-increasing number of acceptable brands and are surrounded by never-ending price promotions. As a result, they are becoming less loyal to the brand.

Second, traditional brand managers focus on long-term national brand-building strategies targeting the mass market, while today’s market reality requires shorter-term sales growth strategies targeting local markets.

Baidu Encyclopedia-Brand Strategy