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logo design (synonymous with logo design), a design name refers to the behavior of goods, enterprises, websites and so on to design logos for their own themes or activities. There are also books of the same name.

LOGO is an English expression of a logo or a trademark, which can identify and promote the logo of the company. Through the image logo, consumers can remember the company's main body and brand culture. Logo design is also varied, including text logo, graphic logo, image logo, and logo combined with advertising language.

Maybe many novice friends are still very ignorant about the design methods of logo! So let's share the techniques of logo design for you ~ In addition, learning design is still provided by professional design tutorials, and you can learn logo design techniques by yourself without foundation ~

1. Representation techniques: use images that are directly related to the logo object and have typical characteristics, and tell the logo that it is dumbfounded. This method is direct, clear, clear at a glance and easy to understand and remember quickly. For example, the book image of publishing industry, the locomotive image of railway transportation industry, the coin image of banking industry and so on.

2. Symbolic technique: the abstract connotation of the logo object is symbolized by means of metaphor and description, using things, such as graphics, characters, symbols and colors, which are related to the logo content in a certain sense. For example, the cross sickle axe symbolizes the alliance of workers and peasants, and the tall and straight seedlings symbolize the vigorous growth of children. Symbolic signs often use related objects that have been recognized by social conventions as effective representatives. For example, pigeons symbolize peace, lions and eagles symbolize courage, the sun and the moon symbolize eternity, pine cranes symbolize longevity, white symbolizes purity, and green symbolizes life. This method is profound, adapts to social psychology and is loved by people.

3. Implication means: using images similar to or suggestive of the logo to express the content and characteristics of the logo by innuendo, suggestion and indication. For example, the image of an umbrella implies moistureproof, the image of glass implies fragile, and the image of an arrow indicates the direction.

4. simulation and technique: a method of imitating or comparing the characteristics or meanings of a sign object by imitating or comparing the image of a near thing. For example, Japan's All Nippon Airways uses the image of crane spreading its wings to compare flying with auspicious, and Japan's Sagawa express bus uses the role of running to compare express mail and so on.

5. Visual techniques: The use of concise and unique abstract graphics, characters or symbols has no special significance, giving people a strong sense of modernity, visual impact or comfort, attracting people's attention and unforgettable. This method mainly relies on the visual power of graphics, characters or symbols to express signs, rather than the meaning of graphics. For example, Japan's Isuzu company is marked by two prisms, and Li Ning's sportswear is marked by the horizontal exaggeration of the pinyin letter L. In order to let people recognize the signs, such signs are often accompanied by a small number of small characters. Once people agree with this sign, they can recognize it by removing the small print.

in fact, logo design is mainly based on demand, which can cover many aspects ~ it doesn't mean that you just need to make a graphic! If you can't design the logo, then these techniques should not be turned into a bag ~

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