In 1975, a Shanjing Village sewing group with only 8 sewing machines was quietly born in Changshu, Jiangsu Province. Bosideng

After 30 years of rapid development, this floating workshop has become a Shanghai Bosideng International Clothing Co., Ltd. is a domestic holding company, which consists of 4 brand management companies, 1 design company, 2 import and export business companies, 1 advertising company, and a large-scale brand clothing group composed of more than 70 regional sales companies. company. Bosideng Group is China's leading branded down jacket company, and its market share is far ahead of its closest competitors. Bosideng is mainly engaged in the development and management of its own down jacket brand portfolio, including product research, design, development, raw material procurement, outsourced production, and marketing and sales. The core brands are "Bosideng", "Xuezhongfei" and "Kangbo", while other brands include "Bingjie", "Shuangyu" and "Shangyu". Among them: "Bosideng" and "Xue Zhongfei" were awarded the title of "Well-known Trademarks" in China, and "Bosideng", "Xue Zhongfei" and "Kangbo" were all rated as China's "Famous Brand Products". The Bosideng brand was selected as one of China's top ten annual brands in the 2006 global market by the World Productivity Science Alliance, the China Productivity Society and the World Productivity Conference. In 2007, Bosideng was rated as one of the top 25 brands in China by the Brand Alliance, and is the only clothing brand in various industries to win this award for two consecutive years. Except for "Bosideng", other brands have become very successful. According to statistics from the China Industry Enterprise Information Release Center, in terms of sales volume in 2006, "Xuezhongfei" and "Kangbo" ranked second and seventh respectively among Chinese down jacket brands. Currently focusing on developing the Chinese market, we hope to leverage our solid leading market position to effectively manage each link of the supply chain and maximize their performance, so that the group can quickly launch products that better meet consumer needs in accordance with changes in market needs. , and ensure timely delivery of products to customers through Chongda's large retail distribution network. The Group’s down jacket products mainly include down jackets, down vests and down pants. Bosideng's huge retail outlets are spread all over China. As of March 31, 2007, the Group's 74 regional sales companies were located in 67 cities in China, and the Group's down jacket products were sold at approximately 6,844 retail outlets across the country. On the basis of thirty years of brilliant performance, the Group will further leverage its brand segmentation, brand loyalty and reputation, strengthen the Group's retail distribution network, strengthen the Group's product research, design and development capabilities, and supply chain management capabilities, And explore opportunities in overseas markets such as Russia, Canada and the United States, and divide the group's business into multiple production lines. In the near future, the group believes that the company will become a multinational company with radiating global markets. On the important task of creating a world-famous brand, the group will leave a more brilliant historical chapter.