Because Nike sports shoes are all outsourced, considering labor costs, they finally chose to produce sports shoes in Vietnam.

According to Nike's website, sports shoes are relatively sensitive to labor costs, and companies must control labor costs within 24% to be competitive.

Extended information

NIKE is headquartered in Portland, Oregon, USA. The company produces a wide range of sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-famous sports brand. Its original meaning in English is the Greek goddess of victory, and its Chinese translation is Nike.

The Nike trademark pattern is a small hook. Nike has always regarded it as its glorious mission to inspire every athlete in the world and provide them with the best products. Nike's pioneering air cushion technology brought a revolution to the sports world.

Sports shoes manufactured using this technology can protect athletes' knees well and reduce the impact on the knees when they land during strenuous exercise.

Brand logo

Logo meaning

The name NIKE is very auspicious in the eyes of Westerners, and it is easy to read and remember, and can be called loudly . The Nike logo symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed, but also represents dynamic and gentleness.

Nike's Nike trademark is a small hook with a simple and powerful shape, as fast as lightning. At a glance, it reminds people of the speed and explosive power produced by using Nike sporting goods.

The first sports shoe named "Nike", the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

Brand Story

In the 1980s, Nike products began to enter the homes of ordinary people (especially teenagers) from track and field fields and stadiums. Nike must try its best to expand the appeal of Nike advertising without losing the traditional market of formal sports;

To this end, Nike must be like Levi's brand (the leading brand of denim jeans, Levi Strait, the inventor of jeans) Rolls established), becoming an integral part of youth culture and a status symbol.

Nike is fighting in two completely different markets. The problem it faces is how to achieve balance and consistency in adapting to popular consciousness and promoting sports achievements. Nike began to rethink its advertising strategy.

Development History

In 1908, a shoemaking factory was built in Lean, Massachusetts, which further developed the local shoemaking technology. There, workers no longer make Nike shoes independently. Each step of shoe production is handled by a trained person.

The production line begins to take shape. At first, Nike sneakers were still made to order, but in order to keep workers occupied during the off-season, shoe shop owners began to make shoes without pre-orders. These shoes are called shoes for sale and are displayed in the windows of local shops.

In 1958, the then founder Phil. A player on the track and field team at Knight Oregon State University, he returned to his hometown to teach in Portland after graduation.

In 1963, Phil Knight, who graduated from the University of Oregon, and his mentor Bill Bowerman*** jointly founded a company called "Blue Ribbon Sports" (Blue Ribbon Sports) company, mainly engaged in sporting goods.

In 1964, Knight and his coach Bowerman each invested US$500 to establish a sports shoe company named Blue Ribbon Sporting Goods Company.

In 1972, NIKE company was officially established. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman.

In 2001, after Nike developed air cushion technology, it launched a new cushioning technology called Shox. Sports shoes produced using this technology are also very popular, and sales are rising.

In addition to sports shoes, Nike's clothing also has innovative works. For example: high-performance textiles manufactured using FIT technology can effectively help athletes train and compete under any weather conditions.

Other sporting goods manufactured by Nike, such as watches, glasses, etc., are the result of high technology.

Reference: NIKE.Baidu Encyclopedia