Jin Yuanchun Liquor Co., Ltd. is located in the hometown of Mozi Luban, Tengzhou City, Shandong Province, the birthplace of new culture in the north, the hometown of Confucius and Mencius in the north, Yimeng Mountain in the east, Weishan Lake in the west and Jiangsu, Henan and Anhui provinces in the south. It is rich in natural resources and has a superior geographical position.

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Jin Yuanchun wine industry has two brands, Jin Yuanchun and Tenggong, both of which are famous trademarks in Shandong Province. During 1994, one of the top ten archaeological discoveries in China, the oldest liquor in China was found in the Shang and Zhou aristocratic cemetery in Zhang Qian, Tengzhou, Shandong. That is, near today's Tengzhou Jinyuan Spring Wine Industry.

After the reorganization of the enterprise, in order to fully tap Tengzhou's long history and culture, new varieties such as Jin, Yuan, Chun ancient wine storage, storage 1948, storage 1994 were developed. The original product has been revised and upgraded, which has a unique style of "simple and elegant, comfortable entrance and long aftertaste", and has been rated as "consumer satisfaction brand", favored by consumers and served as Tengzhou Municipal Committee.