No matter how the times change, the temptation of LOGO is everlasting. Every major brand will have its own new LOGO to dedicate to everyone. Perhaps the influence of big brands is too great to resist. Everywhere You can see DIOR, LV, PRADA... shining on all the beauties.
One of the top ten luxury logos - HERMES
The carriage pattern and HERMES signature are both classic Hermes logos
HERMES
Founder: Thierry HERMES
Designer: Jean-Louis Dumas-HERMES, Martin Margiela
Place of Origin: France
Year of Establishment: 1920s
Product lines: men's clothing, women's clothing, glasses, perfumes, jewelry, cosmetics, clothing
Brand story: The Hermès family, who were Protestants at that time, in order to escape religious oppression, carried out The family moved to Crefeld, Germany. When Therry Hermes was 26 years old, he went to Paris to make a living. It was not until 1837 that he was able to open his first saddle and harness shop in the busy Madeleine area. The "Kelly" handbag named after the famous Princess of Monaco, the "sac a Depeches" briefcase, the schedule notebook, the "Chained'Ancre" anchor bracelet and women's riding wear are all Hermès' great legendary works. . After the Second World War, the Hermès trademark has been spread throughout the world through orange gift boxes, ribbons and carriage logos.
1. Carriage pattern: This is a traditional symbol of HERMES’ long history and exquisite quality since it started selling horse equipment.
2. H-shaped: For the current exaggerated LOGO brand fashion, HERMES is not so subtle. That's why the "H" shape often appears on products in the past year or two. In addition to the mirror shape of the HERMES "H-our Elegant Hours" watch series, it can also be seen on its men's and women's slippers.
3. HERMES signature: It can be seen on HERMES leather goods or metal accessories. There is usually a line of small letters PARIS below.
One of the top ten luxury logos--SALVATORE FERRAGAMO Ferragamo
SALVATORE FERRAGAMO Ferragamo
Founder: Salvatore Ferragamo
Year of establishment: 1927
Place of origin: Italy
Product lines: men's clothing, women's clothing, handbags, glasses, shoes, perfumes, accessories
Brand story: To comment on FERRAGAMO’s classic status, you can use museums in Italy, New York, and Paris as references, because FERRAGAMO’s perfect shoemaking technology makes museums interested in collecting its products.
The golden buckle Ω decorated on leather goods has always been the most obvious sign when identifying FERRAGAMO leather goods, shoes and even hair accessories. And this metal buckle changes color almost every season.
Cartier’s classic three rings
One of the top ten luxury logos—CARTIER
Founder: Louis-Francois Cartier
Design Teacher: Louis-Francois Cartier
Place of Origin: France
Cartier Double C Logo
Year of Establishment: 1847
Product Line: Jewelry, watches, clocks
Brand story: Cartier, which is world-famous for its professional background in manufacturing high-end jewelry and watches, has a history of more than 150 years.
In addition to the high quality of its products, its top reputation is also due to its customers who love it. It is also one of the reasons that adds to its charm. From the royal family to the world's famous entertainers, they have "had a relationship" with it. In 1846 Louis. Fran?ois registered the Cartier company with a diamond-shaped logo composed of the initials L and C of his name surrounded by a heart shape, which represented the official birth of the Cartier company.
Cartier Platinum Leopard Watch
1. Three Rings: Louis Cartier’s close friend, French literati Jean Cocteau revealed his beautiful yearning for jewelry to Cartier at a party in Paris . Therefore, Cartier specially designed a unique jewelry for him: a Cartier ring composed of three colors of gold. The classic image of three intertwined rings was born in the conversation between a poet and a jewelry master. . The three colors of gold represent different meanings: white gold represents friendship, gold represents loyalty, and rose gold represents love. This three-ring design is also used in watches, pens, lighters and other accessories.
2. "C" word: In 1910, Cartier's logo of two intertwined letters "C" appeared for the first time on leather buckles, surfaces or pen bodies. This is somewhat similar to CHANEL's classic double "C" LOGO, and Cartier's designer Jeanne. Toussaint is COCO's friend. With the help of COCO, Cartier has been able to launch a variety of jewelry that is indispensable in high-end women's fashion.
3. "Leopard": Leopard has always been a favorite source of inspiration for Cartier designers. From jewelry, watches, silk scarves to leather goods, leopard-shaped buckles or leopard skin patterns can be seen.
One of the top ten luxury logos - CHRISTIAN DIOR
CHRISTIAN DIOR is the favorite of beauty lovers all over the world
CD Dior
Founder: Christian Dior
Designer: Galliano
Place of Origin: France
Year of Establishment: 1946
CHRISTIAN DIOR is the favorite of beauty lovers all over the world
Product lines: cosmetics, ready-made clothing, perfume, leather goods, fashion, jewelry, clothing, shoes and hats, underwear
Brand story: " If Dior were still alive, today's fashion would be different. "Christian Dior is the most innovative artist who brought traditional clothing into modern functionalism. And it also cultivates fashion giants such as Pierre Cadin and Yaves Saint Laurent. In 1997, John Galliano's imprint almost perfectly "subverted" Dior's original appearance, but for Dior, luxury is still the essence.
1.CD: This abbreviation often appears on Dior accessories, such as belts, wallet buckles, or the sides of eyeglass frames.
2. Dior: Another obvious mark of Dior, on the gift box or the handle of the bag, is also the most obvious mark of the "Lady Dior" bag (the late Princess Diana's favorite).
One of the top ten luxury logos - CHANEL
Chanel
Founder: Coco Chanel
Designer: Karl Lagerfel
Origin: France
Year of establishment: 1914
Chanel is the dream of many women
Product lines: men's clothing, women's clothing, Glasses, perfume, jewelry
Brand story: GABRIELLE CHANEL was born in 1883 and died in 1971. COCO is her nickname. Although she has left us for a long time, her classic style has always been Is the originator of the fashion industry. She loves to use black and white to create beautiful transformations to achieve an absolute beauty and perfect harmony.
1. Double C: Double C has become a pride in the fashion industry, and it is also the brand that women on this earth most want to own! Forever Chanel, Chanel has become the most famous brand in the world.
2. Camellia: No one knows exactly why CHANEL has a special liking for "camellia". This is easily reminiscent of the Russian nobleman. Perhaps it was because of the power of love, or that her Russian lover personally wore it carefully for her before a dinner party for Russian nobles; the pure color of the camellia and the regularly arranged petals made Mrs. CHANEL deeply fascinated by it. To the whole world, "Camellia" has been equated with the national flower of the CHANEL kingdom. In addition to appearing in various accessories, it is also often used in fabric patterns of clothing.
3. Diamond plaid: The three-dimensional diamond plaid is also one of CHANEL's symbols and is widely used in clothing and leather goods. Later it was also used in the design of watches.
One of the top ten luxury LOGOs--LOUIS VUITTON Louis Vuitton
LVMONOGRAM pattern is LV’s classic
Louis Vuitton Louis Vuitton
Founder: Louis Vuitton
Designer: Marc Jacobs
Place of Origin: France
Year of Establishment: 1854
DAMIER Checkered patterns and MONOGRAM patterns have become LV's classics
Product lines: men's clothing, women's clothing, fashion, perfume, clothing
Brand story: For one hundred and fifty years, we have advocated refinement and quality. , comfortable "travel philosophy" is the basis of LV leather design. In addition to impeccable and perfect workmanship, LV leather goods greatly satisfy people's desire for LOGO in the era of famous brand popularity.
The famous LV logo also has EPI embossing
1. MONOGRAM: the first generation of LV patterns. Since 1896, it has been a symbol of LV leather goods and has endured for a long time. In recent years, there have been designs that use traditional MONOGRAM patterns as the basis and emboss genuine leather materials with fashionable plastic glossy surfaces.
2. DAMIER checkered pattern: First created in 1888, and relaunched in 1996 in a delicate and elegant brown-yellow tone.
LV launches a "graffiti" work with letters as the theme
3. The famous LV logo also has EPI embossing, which is black, brown, green and yellow. , blue, red and orange seven colors. The modern single-color flowing leather pattern only has an LV logo embossed on the lower right corner of the leather goods.
4. The exquisite and durable patterns on the leather surface and the "graffiti" themed "LOUIS VUITTON" letters.
One of the top ten luxury logos--GUCCI
The bamboo handbag is a classic among GUCCI handbags
GUCCI
Founder: Guccio Gucci
Designer: Guccio Gucci
Origin: Italy
Year of establishment: 1923
GUCCI gradually became popular Favorite of young people
Product lines: clothing, swimwear, ready-to-wear, clothing, shoes and hats, fashion, jewelry, perfume
Brand story: The founder of GUCCI is a man named GUCCIO GUCCI Italian youth. After Tom Ford took over as creative director in 1994, he transformed the traditional brand into a new modern image, pushing this century-old Milanese brand to another peak and becoming a classic representative of fashion for the young generation.
1. Bamboo handle: GUCCI’s bamboo bags are made from nature. All bamboo is imported from China and Vietnam. Natural materials and manual barbecue technology make it not easy to break.
2. Equestrian chain: In Italy at the beginning of the 20th century, horses were the main means of transportation, so there were many people making horse gear, and GUCCI was the leader among them.
The equestrian chain that ties the horse is also an invention of GUCCI. This famous detailed design is not only beautiful, but also a reminder of the past equestrian era. GUCCI's suede casual shoes with equestrian chains have become a model in the history of footwear. Even the Metropolitan Museum of Art in the United States has a pair of them.
3. The trademark pattern printed with the pair of letters G and the eye-catching red and green colors appear in GUCCI products such as briefcases, handbags, wallets, etc. as symbols of GUCCI. This is also the earliest classic of GUCCI design.
One of the top ten luxury logos - FENDI Fendi
FENDI Fendi
Founder: Adele Fendi
Designer: Karl Lagerfeld
Place of Birth: Italy
Year Founded: 1925
Product Line: Leather Goods, Fashion, Shoes, Perfume, Jewelry
Brand Story: Fendi started with fur after World War I and is famous for its first-class fur clothing. As a painstakingly run family business, Fendi is the only company not run by men. Karl Lagerfeld is a good friend of the family. He once won FENDI a global reputation with his dramatic fur fashion designs, making FENDI synonymous with luxury goods.
The series with double F letters as the logo of Karl Lagerfeld and Fendi is another well-known double letter LOGO in the fashion industry after the double C letters of CHANEL and the G letter of Italian GUCCI. It appeared inadvertently on FENDI's clothing, accessories and other details, and later even became a pattern on the fabric.
One of the top ten luxury logos - CELINE
CELINE
Founder: Michael kors
Origin: France
Year of establishment: 1945
Product line: apparel, ready-to-wear
Brand story: If you want to find a solid base for luxury and luxury, CELINE can do it . From the establishment of the brand in the 1940s to the design by MICHAEL KORS in the 1990s, no matter how the trends change, practicality has always been CELINE's motto. CELINE's clothing is both gorgeous and practical. The texture of the items itself conforms to the seemingly contradictory style of "casual and gorgeous", while its leather goods and accessories, from bags and shoes to ties and scarves, highlight pragmatism on the basis of luxury.
1. "c" logo and chain pattern: It has always been a classic pattern of the CELINE brand. It can be seen on the leather surface patterns or metal buckles of leather goods, as well as the patterns and textures of silk scarves and ties. It can also easily help us identify the LOGO.
2. The "single-seat chariot" logo: It is a symbol of CELINE's exquisite quality like harness, and is often used as a metal decoration on leather goods and shoes.
One of the top ten luxury logos - Gianni Versace
Versace
Founder: Gianni Versace
Designer: Gianni Versace
Origin: Italy
Year of establishment: 1978
Product line: makeup, cosmetics, handbags, perfume, women's clothing
Brand story: The famous Italian brand Versace represents a fashion empire. His design style is an avant-garde art with strong aesthetics. He is one of the famous three "G"s in the fashion capital of Milan (the other two are Gucci and Gianfranco ferre). Versace has always been very yearning for ancient civilization, so it uses "Medusa" as its spiritual symbol. His sense of color in clothing comes from ancient civilizations such as Greece, Egypt, and India. And the beautiful line tailoring makes it a sexy spokesperson.
1. Due to different target positioning, the sub-brand includes ISTANE for mature women, VERSUS for young men and women, V2 and VERRY for men, and YOUNG VERSACE for children. In these product designs, you can easily see the mythical "Medusa" avatar on the pattern or hangtag.
2. Square curve patterns often appear on accessories and clothing, reflecting Versace’s gorgeousness and ancient civilization