As a kind of industrial property, trademark rights have many methods to evaluate the value of trademarks. Commonly used methods include present income method, future income method, market method and cost method. The income method is considered to be the most reliable method in evaluation. The preferred method, but still needs to be supplemented by other methods. The market method can provide certain data support for the conclusion of the income method, and the cost method can also provide the minimum basic figures for the conclusion of trademark evaluation.

Generally speaking, the main aspects are the following:

1. Trademarks are valuable as intellectual property rights.

2. The reputation of the product determines the value of the trademark.

3. The comprehensive strength of an enterprise determines the reputation of its products.

Therefore, when the goods marked by a trademark have obvious advantages and are accepted and recognized by consumers, such trademarks begin to gain value. If you can further develop a more distinctive personality on this basis and satisfy consumers from all aspects, and consumers' desire to consume increases, the value of the trademark at this time will be huge.

Therefore, the value of a trademark is generally evaluated from the perspectives of time, consumer groups and distinctive personality.