In this era of creativity and ingenuity, catering businesses are racking their brains to do marketing in addition to deeply cultivating products. Indeed, good creative activities can add icing on the cake to restaurant management. This article will share some catering marketing cases with you. Take a closer look, maybe it will inspire and inspire. 0 1 Cultivate consumption habits and guide circular consumption. Discount promotion has always been effective in restaurant marketing. However, it is unwise to discount marketing just for the sake of discount. Simply imitating popular marketing methods, customers will be numb and more likely to fall into low-price competition. It is understandable that catering people want to seize consumers' psychology of saving money and taking advantage, but if they want customers to spend regardless of discounts, we still need to incorporate some new ideas on the basis of preferential momentum to upgrade your marketing methods. Consumers' consumption habits are gradually developed and they are not used to losing money. How to build loyal consumers and make them feel that not spending is a loss? Starbucks, which is marketing new products, gave us a demonstration: as long as you spend freely at Starbucks, you can enjoy the discount of buying one new product and getting one free. The limited-time launch of new products is very attractive in itself, and half-price concessions will make the public feel that it will be a pity to miss this consumption opportunity. When you get the receipt of half-price consumption, it means that you will have another half-price opportunity three days later. At this time, whether you drag another friend to try other flavors or pass the receipt to your colleagues and friends, as long as you spend it again within a limited time, you will have the opportunity to spend at half price with the receipt. In this cycle, the infinite cycle is to use the psychology of consumers to spontaneously drive a chain reaction, to stimulate your consumption again and again in a belt-and-belt way, and at the same time, it is constantly expanding consumer groups and increasing consumption frequency. 120 yuan can eat for a month, and it will be closed on business 1 1 day. However, all marketing needs to be carefully calculated before it starts, and customers are willing to pay for Starbucks' seemingly preferential behavior. But don't blindly do business at a loss, it's digging your own grave. Grasp the hearts of young people with Yan characters. As the aborigines of the Internet, this generation of young people, their WeChat is not a collection of hundreds of words, relying on it to chat and make friends, and relying on it to adjust the atmosphere and express themselves. I feel miserable for a day without an expression pack. Therefore, catering brands seize this opportunity and use Yan characters for marketing. Case: Modern China Tea Shop's Expression Pack-Tea Xiaoyan's Daily Life "Modern China Tea Shop" once uploaded an expression pack of her own on WeChat: Tea Xiaoyan's Daily Life. From the type point of view, this is a set of static plane expression packs, with a slightly immature design sense, but the cute and playful antique girls in LOGO have also attracted many fans. After the emoticon package was launched, Modern China Tea Shop not only promoted it online, but also launched auxiliary marketing in combination with offline stores-displaying the page of downloading Yan characters in any store of Modern China Tea Shop, and you can get a "bean book" made by Modern China Tea Shop. In about half a month, the download volume of this emoticon pack has exceeded 20,000, and the usage has exceeded 65,438+10,000. Sometimes, although Yan Wen does not directly guide users to buy, it can make consumers remember you, and may even deepen their goodwill towards the brand because of an emoticon. If the time is right and the promotion is proper, it is also natural for Yan Wen to strengthen brand marketing. In addition to "Modern China Tea Shop", there are actually many brands that use Yan characters for marketing. For example, Coca-Cola, Xiaoming, Uncle KFC, McDonald's and so on. Have used a set of emoticons to link tens of thousands of loyal users. Use contact marketing to urge customers to buy again. Usually, we do marketing and make great efforts to improve brand awareness and attract customers to shop outside restaurants. But in fact, those customers who have already entered the store should also be the target of key marketing. From entering the store, ordering food to leaving the store, customers can carry out marketing anywhere. A: Marketing before customers enter the store. For example, before customers enter the store, it is difficult for many customers to choose a restaurant when eating. But if you set up interesting links in front of the restaurant to attract consumers' attention, then you can improve the possibility of consumers stepping into your restaurant. Some time ago, the "10 second free" mode, which caused a heated discussion in Tik Tok, was adopted by some restaurants. Guests can participate in the 10 second challenge when dining in the store. Participants count to 10:00 in seconds, indicating that the challenge is successful and the meal is free. This not only attracts customers, but also allows them to actively spread. B: Marketing when customers are equal. Many restaurants often have customers waiting in line at the door during rush hours. Waiting for a long time will inevitably cause customers to complain and lead to customer loss. Excellent restaurants will use this process to enhance the customer experience. For example, a grilled fish shop will give movie tickets to customers queuing for meals during peak hours. As long as the queue time is expected to exceed 2 hours, you can go to a movie after picking up the queue list and then come back for grilled fish. In this way, for customers, waiting for dinner has become a kind of enjoyment. For restaurants, allowing customers to gain something in advance can also reduce the queuing loss rate to some extent. On this issue, Bian Xiao once introduced in detail that catering bosses used these three "careful machines" to immediately increase their turnover by 30% (click on the blue word to view), so bosses may wish to refer to it. Marketing when customers order food. After customers enter the restaurant, they will start ordering next. In this link, we can also create some "small surprises" for our customers. For example, a restaurant in Tianjin serves a dish called "Whatever you want". If customers order this dish, they don't know what kind of food they will eat. Everything is unknown. And the price of this dish is not determined by the restaurant, but by the customers who eat it. Customers pay what they think is worth it. Usually, the pricing of dishes is determined by the restaurant. Such activities, in the opposite direction, give the initiative to customers, which brings uncertainty and surprise. However, in the end, Bian Xiao reminded everyone that the premise of any marketing is that your products must stand the test. Otherwise, no matter how you play tricks, you won't last long.