Hey Siri.

when you say this wake-up word to your iPhone or iPad, did you ever think that you would say it to your car one day?

maybe next September, this will become a reality. ?

Recently, many domestic and foreign media have reported that Apple will build a car, and said that Apple plans to officially release its first electric car in September next year, two years ahead of schedule.

after devices such as iPhone and iPad, apple is finally going to launch iCar?

At present, the most mainstream news on the Internet is that Apple is negotiating with many suppliers in Taiwan Province, and the news that they will release their cars in September next year is revealed by the executives of the suppliers.

is Tesla going to panic?

Lao Ma said, "Once you ignored my love, today I make you unattainable.".

Musk tweeted that he was in Model? In the darkest days of the project, I contacted Apple's current CEO Cook and wanted to discuss the possibility of Apple's acquisition of Tesla, but Cook refused.

I really don't know how Cook felt when he saw Tesla, whose market value is now 6 billion dollars. The fat meat that was sent to his mouth just gave up. ?

I don't think there is any need for Tesla to panic in some aspects. Apple's real data collection in autonomous driving is too different from Tesla's, which is an empirical problem. But when it comes to hardware and software, Tesla has to be nervous. In November, Apple released the M1 chip for Mac computers, and its transistor package reached 16 billion, while the HW3. chip developed by Tesla had 6 billion transistors. Roughly speaking, the theoretical computing power of Apple M1 chip can be better. ?

it doesn't matter whether the chip is powerful or not for the old cars. But in the era of electrification, chips have become very important. Just like before, everyone was comparing engine technology, and in the future, everyone will compete for the computing power of chips. Apple's M1 chip and A14 chip are enough to prove their level in core hardware. The more powerful the computing power of the chip, the faster and more comprehensive the processing of complex information on the road, and the stronger the ability of automatic driving.

So is it possible for Apple and Tesla to become a cooperative relationship?

my guess is no, both companies have the ability to independently develop core chips, and the software is also made by themselves. As far as the most important points of smart cars are concerned, both companies have strong strength. Coupled with Musk's slightly spiteful tweet, it is unlikely that Tesla will cooperate with Apple.

Apple's competitiveness

Diss, CEO of Volkswagen Group, said that Apple's entry into the automobile industry will bring greater challenges than traditional car companies such as Toyota.

Unlike Akio Toyoda's electric car, Diss is supportive of electric cars, and Volkswagen Group is also working hard to promote its own electric cars. At present, the ID.3 of the Volkswagen brand has performed well in the European market, and their ID.4 has been officially released in the China market. Among the traditional manufacturers, Volkswagen is really a radical attitude of pure electrification. ?

Compared with many new car-making forces, Apple's success in the electronic market has enabled them to make a smart car. From the operating system architecture of smart cars to autonomous driving chips, whether it is core algorithms or chips, Apple has the ability to develop them by itself. As a supporter of electric vehicles, Diss is optimistic about Apple's car-making, and also takes into account Apple's research and development capabilities in smart products, which happens to be an important direction of automobile development. ?

autonomous driving will become the most powerful competitiveness of Apple cars.

Not only chips, but also Apple's ability in sensors is worthy of attention. iPhone? 12? Pro is equipped with lidar developed by Apple. Some media said that the US Patent and Trademark Office recently officially granted Apple a patent called "3D Object Detection", and this invention involves the automatic driving of vehicles. It is worth mentioning that Huawei recently released vehicle-class lidar products and solutions. ?

Simply put, autopilot means that the sensor senses the road condition and then transmits it to the chip for calculation, and the chip makes a judgment and then transmits the instruction to the actuator. Wouldn't it be easy for Apple to realize if it mastered the core technologies in the two parts of induction and calculation? As for the actuator, it is good to spend money in buy buy. ?

Intelligent vehicle operation will also be a major competitiveness of Apple.

Just like we use Apple's devices now, just register an Apple? ID, you can log on to mobile phones, tablets, computers and other devices. After having an Apple car, use Apple? It will also be possible to log in to the car with ID. In addition, Apple's operating system has always been a big advantage for them. Whether it is iOS, padOS or macOS, the user experience in actual use is good. If you have carOS, it is really worth looking forward to.

Problems

The electrification of automobiles has spawned many cross-border car-making enterprises. For example, Sony launched its own electric car works some time ago. The biggest advantage of such enterprises that make cars from electronic products across borders is the intelligence of vehicles. Take Tesla, the hottest electric vehicle company, as an example, Model? 3 After every OTA update, it will bring a little different experience, which is a reflection of automobile intelligence. ?

But the problem they face is also very direct. Is it a car or an electronic device? Coupled with the problems of out-of-control and spontaneous combustion in electric vehicles, the trust value of electric vehicles in China is quite low. Therefore, whether it is Apple, Sony or other electric vehicle companies, the problem to be faced is the user's trust in electric vehicles.

Write at the end

Intelligentization is not only the development of automobiles, but the whole human society is working towards intellectualization, and intelligent electric vehicles are just a product of this. Compared with companies that started building cars a hundred years ago, Apple's biggest advantage lies in its intelligence. It is easier for them to build more subversive cars than those of Volkswagen, Toyota and General Motors.

However, under the years' operation of these established automobile companies, people have completely formed an inherent understanding of automobiles, and you can even hear many people saying, "Do you call a car without an engine?". Therefore, not only for Apple, but also for all electric vehicle companies. How to attract users without policy guidance is the most essential problem.

As for Huawei, they once said, "Huawei won't build cars, but Huawei will help auto companies build good cars".

(Image source network)

Writing? /? Chengzi classmate

This article comes from the author of ChejiaNo. in car home, and does not represent car home's standpoint.