First of all, we have to clearly understand what a brand is: The meaning of a brand is: a brand is an intangible asset that brings a premium to the owner and generates added value. Its carrier is used to compete with other brands. Names, terms, symbols, marks or designs and their combinations that distinguish the product or service of the consumer. The source of added value comes from the impression of its carrier formed in the minds of consumers. From the meaning of a brand, we can understand that its focus lies in the impression we form on its carrier. So, if we plan to act as an agent or join a clothing brand, we should: The first step is to understand the meaning of this clothing brand. The second step is brand-related information. For clothes, we need to understand the image and packaging of the entire brand. The auxiliary materials that pass this aspect include: a. The three labels of clothes: collar label, washing wheat, and hangtag must be complete b. Five certificates: business license, tax registration certificate, trademark registration certificate, quality inspection report, organization code certificate, c. handbags, picture albums, Requirements for brand manufacturers of clothes hangers, etc.: (1) Brand support: Authorization to use a certain brand, trademark and trade name, unified management model, unified VI design, public relations planning, etc. (2) Online store support: exquisite pictures, detailed product specifications, sizes, and color introductions. (3) Advertising support: media advertising, promotional activities and other publicity. (4) Product support: design and development, product innovation. (5) Service support: powerful logistics distribution, intelligent operation management system, timely communication of information between agents and headquarters, and inventory status inquiry. (6) Technical support: A complete return and exchange system, paying attention to the operating conditions of agents, understanding market dynamics, and helping agents analyze and solve practical problems faced in operations. (7) Regional protection: Give agents a relaxed operating environment to ensure the maximization of their interests. Other specific questions include: etc. In addition, and most importantly, of course, is whether the company is constantly improving services, improving product quality, constantly innovating, and at the same time putting customers first. When the above conditions are met, you feel it is more suitable. So the next step is to talk about cooperation and franchise. Consultation and negotiation → Fill out the franchise application form → Company approval → Sign the franchise contract → Order → Authorize to open → Solve sales problems → The basic after-sales service process is like this.