Whether a brand is big or not depends on its trademark. The development of an enterprise is inseparable from brand building and the protection of intellectual property rights. In the process of development, many companies always struggle with whether to transfer their trademarks? Is it better to register? In fact, there is still a difference between the two.

Trademarks are divided into registered trademarks and unregistered trademarks. A brand is a consumer's perception of goods and services formed through market activities using a trademark as a carrier. To do a good job in brand management within an enterprise, four principles should be followed: start with business, be proficient in law, be appropriately forward-looking, and keep pace with the times.

Trademark registration means that in order to obtain the exclusive right to use the trademark, the trademark owner submits a registration application to the Trademark Office in accordance with the registration conditions, principles and procedures stipulated by the state. After review, the Trademark Office will The legal facts granting registration. A trademark that has been reviewed and registered by the Trademark Office is a registered trademark and enjoys the exclusive right to use the trademark.

Trademark transfer is an act in which a trademark registrant transfers the exclusive right to use a trademark to another party in accordance with legal procedures during the validity period of the registered trademark. Trademark transfer generally takes the following forms: contractual transfer, inheritance transfer, and transfer due to administrative orders.

The difference between registered trademark transfer: First of all, trademark transfer will save you a lot of time, and the transfer can be successful in about half a year; if you register your own trademark, based on the past time, it will take at least 1 If there are many trademark registrations in a given year, the review time will be longer and the registration time will naturally be longer.

Secondly, trademark transfer can bring huge monetary value: time is money. If you obtain a trademark through trademark transfer, it will save a lot of time wasted on registration, and you can use this time to make a lot of money. Pen, without having to delay the production of the product and lose the opportunity to make money because there is no trademark.

Finally, trademark transfer can greatly reduce the risks caused by similar trademarks. There are so many trademarks on the market now. It is difficult to register your own trademark, but because it looks similar to someone else’s trademark, you have to bear the consequences. There are certain risks, which would be troublesome, but if the trademark transfer is a trademark registration that has passed the review, there is no such risk.

The above content is the difference between trademark registration and transfer. A trademark is the main identifier of goods or services, and it is also a symbol representing an enterprise. A simple and easy-to-remember trademark is easy for consumers to know and is also an important step for enterprises to enter the market. A trademark is also a guarantee of goods or services and plays a decisive role in the development of an enterprise. If you have the idea of ??trademark registration and transfer, but are afraid of running into problems, you can entrust it to