The registration of trademarks is not only the naming of new products of enterprises, but also the registration of some trademarks due to trademark protection. As a registered trademark in defensive trade mark, it is not used very much. As a popular trademark category, there are even more registered trademarks in defensive trade mark, so many wine companies have registered trademarks in succession recently, but we still don't know where their intentions are.

according to relevant information, Jiugui Liquor Co., Ltd. (hereinafter referred to as Jiugui Liquor) has added the trademark information of Xiangquan, and the international classification involves hand-made instruments. The application date is November 25, 221, and the trademark status is "trademark application in progress". You may feel appropriate when you see word mark, but the choice of category is unexpected. The possible guess is that this may be a registration measure taken as defensive trade mark.

So where did this name come from, and how does it relate to Jiugui Liquor itself? Let's get familiar with alcoholic liquor first. As a specialty of Jishou City, Hunan Province, the protection scope of geographical indication products is the administrative area under the jurisdiction of Zhenwuying drunkard Xiangquan City in Jishou City, Hunan Province. In addition, there is also a wine on the market called Xiangquan wine, which is the Xiangquan series wine of Jiugui Liquor Co., Ltd.

From this, we can know that "Xiangquan" is actually related to alcoholic liquor in different aspects. It can also be seen from the main business of the enterprise that alcoholic liquor, Xiangquan liquor, internal reference liquor and other series of liquor products are all important business items of alcoholic liquor. So in this way, there is no doubt about the registration of word mark.

we need to understand that trademark registration may be for trademark protection, except that new trademarks correspond to new goods. Different categories may determine the function of trademarks. Therefore, the trademark of an enterprise will not only have one function for an enterprise, but naturally correspond to different directions in the face of different environments.