special: unique and individual;
s: here, concentrate and concentrate;
state: Guo Bang, Gubang;
prestige.
meters bonwe represents the firm's two goals: to provide young consumers with "personalized and fashionable" clothing products and experiences, and then to make the brand a leading brand in the international casual wear market, and to promote the prestige of Guo Bang and China.
under the guidance of Mr. Zhou Chengjian's unique virtual business philosophy, with the care and support of all walks of life and consumers, Metersbonwe Bang Wei has developed rapidly. On April 22nd, 1995, the first "meters bonwe" store was opened in Wenzhou, Zhejiang Province. By 26, the retail sales of the whole system had exceeded 3 billion yuan, creating a miracle for the development of the industry. As of September 29th, 27, the company has 2 exclusive stores in China and 19 sales branches in Shanghai, Beijing, Guangzhou, Harbin, Shenyang, Tianjin, Jinan, Xi 'an, Chengdu, Chongqing, Kunming, Nanjing, Hangzhou, Ningbo, Wenzhou, Fuzhou, Wuhan, Nanchang and Nanning, making it a leading enterprise in the casual wear market in China.
based on the light asset business model of "virtual operation", Metersbonwe Bang Wei Company fully implements the concepts of integrated value chain management and brand integrated marketing. By integrating various value chains such as brand strategy, product planning, product development, production procurement, logistics, market expansion, sales service and information management, the company has continuously improved its overall management ability and operational performance.
Metersbonwe Bang Wei Company targets the brand at the energetic and fashionable young consumers aged 18-25. The company creates an energetic and fashionable corporate image with a sense of social responsibility, advocates the brand image of young and energetic and stylish personality, and brings energetic, fashionable and personalized casual clothes to consumers. The essence of meters bonwe's brand is "Don't take the usual road!" .
in brand operation, the company uses the concept of integrated marketing, by selecting star fashion consultants (Jay Chou, Wilber Pan and Angela Zhang) loved by the target audience, organizing brand public relations activities and placing brand image advertisements, and combining with the strategy of opening large-scale brand image stores, it can rapidly enhance brand assets. The brand is far ahead of all the competitive brands in the domestic market in terms of popularity, reputation and loyalty, and is deeply loved by young consumers.
in product design and development, the company has trained a team of young dynamic designers with international standards. Through continuous understanding of target consumers, market competition and fashion trends, combined with long-term cooperation with design companies in France, Italy and other places, the design team introduces more than 7, new clothes to the market every year. Since 27, products have been subdivided into two series: "campus" and "city", which emphasize the fashionable lifestyle of young people and make the brand image more concrete. "Campus" series exudes fresh breath, youth and dynamic, and vividly expresses the campus spirit; The "City" series conveys simple urban inspiration, combines the elements of "cool" and "exquisite", and adds the brushwork of movement and imagination, which embodies the simple and fashionable way of dressing and the desire of urban men and women to realize their self-worth.
in terms of production and procurement, the company has broken through the "big and complete, small and complete" integrated production and marketing mode that the industry has always adopted since the day of its establishment, fully integrated and utilized social resources and abundant domestic production capacity, followed the path of social specialization and cooperation, and created a "virtual operation" business model. The company has integrated more than 3 manufacturers with the Yangtze River Delta and Pearl River Delta as the center to carry out brand-name production, forming a powerful production base with an annual output of nearly 5 million pieces (sets) of series casual wear. Through the strict control of the production process and the strict inspection of the final product, the company's professional quality inspectors ensure the quality of the products.
in the construction of sales network, the company's "virtual operation" business model has been applied again. On the basis of setting up sales companies and direct-operated stores in central cities across the country, the company makes full use of the powerful radiation effect of these big cities to attract franchisees from surrounding small and medium-sized cities to open brand chain stores. At the same time, in order to ensure the consistency and standardization of brand operation, the company implements a variety of management and services including commodity training, logistics and distribution, information consultation, employee training, etc. for all more than 2, specialty stores, taking risks with franchisees and developing together to achieve a win-win situation.
information is the basis of enterprise's control and decision-making. The company has realized e-commerce and information networking, established an "information superhighway" in which computer terminals in various links such as functional management, commodity management, production management and sales management are networked, and realized the informationization and network management of internal resources.
since 1998, Metersbonwe Bang Wei has gradually moved its business center and R&D center to Shanghai. On December 1th, 25, the company's headquarters in Nanhui District was officially opened, which indicated that Metersbonwe Bang Wei entered the second stage of entrepreneurship. With the help of Shanghai, an excellent platform of economic center and fashion capital, the company will further fully integrate various resources, upgrade from business model innovation to management model innovation, and continuously consolidate and enhance the dominant position of enterprises in the market.
Since its establishment, Metersbonwe Bang Wei has always regarded honest management as the cornerstone of enterprise development, winning the trust of consumers and favorable comments from the industry; The unique business philosophy and brand connotation have aroused widespread concern in the industry and all walks of life. Metersbonwe Bang Wei has been ranked among the top 1 enterprises in China garment industry for 8 consecutive years. The main honors won by the company over the years include:
In 23, "meters bonwe" was awarded as "China Famous Brand";
in 24, "meters bonwe" was rated as "China youth's favorite clothing brand";
in 25, "meters bonwe" was once again rated as "China youth's favorite clothing brand";
In 25, Metersbonwe Bang Wei ranked among the "Top 5 Manufacturing Industries in China" and won the "23/24 China Clothing Brand Annual Marketing Award" and the title of "The Most Satisfied Brand for China Female Consumers";
in 26, it won the "24/25 China Fashion Brand Annual Planning Award" and "26 China College Students' Favorite Brand Award";
in 26, the trademark "meters bonwe" was recognized as a well-known trademark in China;
in 26, President Zhou Chengjian was named "Best Business Leader in China in 26"? The best CEO of the year in the eyes of the audience. "
Facing the future, Metersbonwe Bang Wei will seize the opportunity to promote scientific development and build a harmonious enterprise. Under the guidance of the vision of "young and energetic leading brands, fashionable products and popular prices", we will strive to make "meters bonwe" a well-known brand in the international clothing industry.