This was founded in 1963 by KARL TOOSBUY, a 35-year-old Danish shoemaker. The head office is located in Denmark. Its basic design philosophy is to design and manufacture the most comfortable footwear products for customers to wear for work, leisure and festivals; to make people regard walking as a real pleasure.
ECCO has a wide range of products, including high-quality fashionable leather shoes for men, women and children that are suitable for outdoor activities, casual wear, office wear and leisure wear.
Production lines are located in Denmark, Italy, the Netherlands, Slovakia, Portugal, Indonesia, Thailand, Japan, Cyprus, Brazil, China and India.
As of the end of 2002, ECCO had more than 9,100 employees worldwide. Footwear products are sold in major stores, including four ECCO flagship stores and 359 ECCO specialty stores. stores, 823 stores located in major department stores, 1,844 points of sale, and 14 warehouse-style retail stores in different countries, such as Alaska and Indonesia.
ECCO produces more than 10 million pairs of leather shoes annually and mainly exports them. The largest single export market is North America, followed by Germany, Japan, the Netherlands, Russia, Northern Europe and the United Kingdom. ECCO is also actively developing Asian markets, such as China.
2. Selling Point
The concept is: make walking fun.
ECCO's raw materials are very sophisticated. It uses unique PU "polyurethane" material to make soles. This material combines softness, wear resistance, toughness, anti-skid, light weight and other characteristics. The use of PU makes ECCO shoes only half the weight of ordinary shoes, and the use of the highest grade finished cowhide brings ECCO products to a new level of light, soft and comfortable footwear. ECCO has unparalleled shock-absorbing properties that other shoes can match. Most shoes have a unique shock absorber device (Shock Point), which can absorb all the impact on the heel every time the foot lands. Effectively protects people's knee joints, hip joints, neck joints and brain. Due to this feature, ECCO was rated as the recommended footwear brand for people with ankle and knee discomfort by the American Podiatric Medical Association (APMA) in 1996.
ECCO truly allows people's feet to "breathe", which is not easy to do. First of all, it uses high-tech product Gore-Tex fabric to make the inner lining of the shoes, so that ECCO shoes have the following characteristics: "breathable, cold-proof, and completely waterproof." The application of Goret-Tex fabric makes ECCO shoes suitable for all kinds of harsh outdoor conditions.
All large shopping malls have counters for sale.