Yongcheng Flour yongcheng city is the largest flour processing base in China and the only "China Flour City" recognized by China Food Industry Association. However, at the beginning of the development of flour industry, Yongcheng flour enterprises were once in trouble because they did not pay attention to brand building. In the "two major projects" of revitalizing the city by enterprises and enriching the people by agriculture, the industrial and commercial departments of yongcheng city made great efforts to help flour enterprises become bigger and stronger, actively guided enterprises to vigorously implement brand strategy, and achieved remarkable results, which effectively promoted the development of Yongcheng flour industry.
Yong Cheng flour industry, which started in the mid-1980s, has occupied the domestic market with high quality and low price, although it does not have its own brand. However, with the enhancement of consumers' quality awareness and brand awareness, this situation has changed obviously, and the original best-selling products began to appear unsalable. By 2000, enterprises could only make a profit of 2% when processing 1 kg flour, and some small-scale flour processing enterprises closed down one after another. Some companies don't know how to register brands that have been used for several years or even more than ten years, and the results are registered by others. In view of these situations, yongcheng city Industrial and Commercial Department started with popularizing trademark knowledge, held trademark knowledge lectures, and guided flour processing enterprises to register trademarks. With the golden signboard of trademark, high-quality flour not only opened the market quickly, but also the product was in short supply and the price rose accordingly. At present, among nearly 20 brands of Yongcheng flour, four famous trademarks, Yuhua, Du He, Jacky and Kang Hui, have emerged.
There are 15 townships in yongcheng city, including Chengguan, Yanji, Houling, Chengxiang, Jeffery Ji, Xuehu, Taiqiu, Shunhe, Jiangkou, Shili, Xinqiao, maqiao town, Peiqiao, Lizhai and Huangkou.
Yong Cheng flour is a product protected by geographical indications.
Fengzhuang Jujube Dried Fengzhuang Jujube is a specialty of Fengzhuang Village, Yanji Town, yongcheng city, Shangqiu City, Henan Province. Yongcheng Fengzhuang dried jujube, with its unique flavor and crystal clear posture, became a court tribute in the Ming and Qing Dynasties and was known as "tribute dried jujube". The dried jujube made by combining traditional technology with high-tech means has more health care and fitness effects, and is favored by consumers.
Yongcheng dried jujube is produced in Fengzhuang Village, Yanji Town, yongcheng city, also known as Fengzhuang dried jujube. Because it has been a royal tribute in the Ming and Qing dynasties, it is also called a tribute jujube. One side of the soil breeds one side of the flavor. Fengzhuang dried jujube has a unique flavor and style. The finished dried jujube is orange in color, sweet as honey, rich in nutrition, and has the functions of promoting blood circulation, caring skin, moistening lung and resolving phlegm, clearing heat and promoting fluid production. Fengzhuang jujube was listed as a court tribute during the apocalypse of Ming Dynasty (162 1- 1627).
Yongcheng jujube dried Yongcheng jujube is bright orange, soft and slightly tough, sweet and delicious. It is rich in vitamins A, B, C and trace amounts of phosphorus, calcium and iron, and has the functions of promoting blood circulation, caring skin, invigorating middle warmer, benefiting qi, moistening lung and resolving phlegm. It is a good tonic with the functions of clearing away heat, promoting fluid production and detoxifying.
Yongcheng dried jujube is made of long jujube, peeled with a scraper, put on a kang bed, softened with charcoal, taken out of the kang until the pulp becomes soft, mixed with white flour, shaped, and then put back on the kang or dried in the sun. The dried jujube made by Kang is orange in color, crystal clear, soft and slightly tough, and sweet as honey. It is called candied dates, which has the effect of tonifying deficiency and strengthening the body. Zhang Niangniang, Empress Renzong of the Ming Dynasty, brought Yongcheng jujube into the palace, which was deeply loved by Renzong, so it was listed as a tribute, so it was also called a "tribute". The best way to make dried dates in Yongcheng is Fengzhuang Kang.