Many corporate legal persons are puzzled by the behavior of many companies registering trademarks in EU countries in recent years. Instead of registering in EU countries, why not register in the United States or other countries? After all, compared to the EU, these countries have Registration review is a little easier. To this end, professionals from Wenhao E-Commerce School have to discuss with you the eight major reasons for EU trademark registration.

Reason 1: Obtain broader protection. Although applications in other countries are easier, the use is limited to one country or region, and the EU is different. As long as you register in the EU, it will be recognized by twenty-seven member states, so as long as you successfully register in one of the countries , then you have the right to prohibit third parties from using it.

Reason two: more concise and easier to process. EU trademark registration means less information to fill in, less documents to prepare, and a short application time. It can be said that you only need to register in one administrative department, one language, and submit one document. If the registration is successful in one time, you can apply in two countries. It is used in seventeen countries. Such preferential treatment is more popular than separate registration.

Reason 3: It costs less to register. Simple procedures mean lower application fees. Therefore, although the cost of trademark registration in the EU is not low, compared to the benefits it brings, the cost-effectiveness is still very high.

Reason 4: Great protection authority. According to the relevant regulations of the European Union, a trademark is protected within five years after registration regardless of whether it is used or not. If at the end of the five-year period, as long as it is used in any member state, the trademark will also be protected in the EU member states. The right to be protected.

Reason 5: Enjoy priority. According to the EU trademark law, if a trademark has been registered in any country, or is already an international trademark, it will enjoy priority when applying for EU trademark registration. Similarly, if it is registered in an EU country, it will also enjoy priority when registering in other countries. right.

Reason 6: Effectively combat domain squatters. In commercial competition, one method is domain name squatting, which can destroy the image and reputation of the other party. After registering an EU trademark, you have the right to fight against domain name squatting. That is, after the company registers, Enjoy priority in domain name registration.

Reason 7: The scope of protection becomes larger as the number of member states increases. There are currently twenty-seven member states in the EU. Once the number of member states in the EU increases, the scope of trademark protection will also increase, and you can enjoy the protection of the newly added member states without paying any fees or costs. .

Reason 8: Enjoy priority within all member states. According to relevant regulations, after an EU trademark is registered, it enjoys priority within the member states, that is, it enjoys priority over later registered trademarks registered in other member states. This is true for the EU, and it is true for other member states