Well-known trademarks refer to trademarks that are well known to the relevant public in China.

A well-known trademark refers to a trademark that has been recognized as a well-known trademark by the Trademark Office of the State Administration for Industry and Commerce, the Trademark Review and Adjudication Board or the People's Court in accordance with legal procedures. According to the "Regulations on the Recognition and Protection of Well-known Trademarks" promulgated by the State Administration for Industry and Commerce, its meaning can be summarized as a well-known trademark is a trademark that is well known to the relevant public in China. At present, many companies have recognized their trademarks as well-known trademarks through the emerging judicial method. This reflects to some extent the enhancement of corporate trademark awareness and brand awareness, and has positive significance for companies to protect their intellectual property rights.

A well-known trademark is a type of trademark officially recognized by the Trademark Office of the State Administration for Industry and Commerce of China based on an enterprise's application. It is widely known to the public in China and enjoys a high reputation. The protection of well-known trademarks is not limited to identical or similar goods or services. When applying for registration or use of different or dissimilar goods, they will not be registered and are prohibited from use. Therefore, well-known trademarks are endowed with relatively broad exclusivity. right. Moreover, the company names and website domain names of well-known trademark holders will receive special legal protection that is different from ordinary trademarks.