The relationship between Tmall stores and trademark transfer and the company needs to be understood from the following aspects without involving the industry access mechanism, for example, it is not necessary to obtain relevant licenses to operate:

1. Tmall stores belong to the category of intangible assets of the company; The level, reputation and online resources of Tmall stores belong to the intangible assets of the company. The company can transfer the intangible assets carried by Tmall stores without affecting the company entities. The company can either transfer them together or keep them, but only divest the intangible assets of Tmall stores.

2. Trademarks belong to intellectual property rights and are intangible assets of the company; The transfer of a trademark does not mean that the company must also transfer it. The two are independent. It should be noted that all similar trademarks of the company need to be transferred at the time of trademark transfer.

3. Company transfer; In the case of company transfer, tangible assets, intangible assets, creditor's rights and debts need to be transferred together. That is to say, in the case of the company's transfer, all Tmall stores and trademarks of the company should also be transferred together.

to sum up, if the company is not involved in the transfer, only the Tmall store and trademark can be transferred, and of course, the company can not be transferred at all. However, if it involves obtaining relevant licenses to operate, such as cosmetics, medicines, medical devices, etc., the Tmall store cannot be separated from the company's transfer, but must be transferred together.