Sales, from carrying the burden, selling dried fruits in one village to building the world's largest Lycium barbarum distribution market, with an annual transaction of more than 50,000 tons of dried Lycium barbarum, has become a "barometer" of the world's Lycium barbarum prices, and its products are exported to more than 40 countries and regions on five continents.
Planting, from planting to digging, the lowest point has dropped to 8000 mu, and the planting area has been expanding. At present, it has reached more than 600 thousand mu, accounting for more than 30% of the total planting area of Lycium barbarum in China.
Variety, from a single dried fruit to chinese wolfberry wine, Gouqi tea and other 10 categories of more than 50 products. The deep processing of Lycium barbarum has changed from traditional medical processing to functional drinks.
The brand, from "Wedding Dress for Other Girls" to "Zhongning Lycium barbarum", has been approved by the state as a certification trademark, and "Ningxia Lycium barbarum" has been listed as a geographical indication product protection.
A red fruit opens a window for the world to understand Zhongning; An industry paved a green channel for Zhongning to go out. Nowadays, Zhongning Lycium barbarum is like a fiery spirit, reflecting the land of seven townships and igniting the beliefs and dreams of the people in Zhongning County to increase their income and get rich.
In recent years, Zhongning county regards Lycium barbarum industry as the leading industry to promote farmers' rapid income increase and adjust and optimize the industrial structure, and adopts measures such as policy support and market pull, so that the planting scale of Lycium barbarum is steadily expanded, the marketing network is increasingly sound, the intensive processing is developing rapidly, and the comprehensive benefits are gradually emerging. At present, the planting area of Lycium barbarum in the county has reached 6.5438+0.8 million mu, accounting for more than 30% of the planting area of Lycium barbarum in the region, and the output of dried fruits has reached 30,000 tons, accounting for more than 40% of the total output of dried fruits in the region. It is estimated that the sales revenue of Lycium barbarum in the county will reach 900 million yuan this year, and the per capita cash income of Lycium barbarum will reach more than 2,300 yuan, an increase of 1 yuan over the previous year. The county has developed 13 deep-processing enterprises of Lycium barbarum, developed more than a dozen deep-processing products in six categories, such as Lycium barbarum fruit wine and Lycium barbarum bud tea, and cultivated a large number of well-known enterprises, which have become a business card for Zhongning and even Ningxia and a sunrise industry for promoting the vigorous development of regional economic and social undertakings.
Zhongning is the authentic origin of Lycium barbarum in the world, and Zhongning Lycium barbarum brand is an intangible asset. In order to protect the trademark of characteristic products and origin resources, Zhongning County has made unremitting efforts to protect the brand since 1999. In the end, Zhongning Lycium barbarum won the honorary title of "China Famous Trademark" successfully this year.
With the continuous expansion of Lycium barbarum area, the forest coverage rate in Zhongning County increased by 3 percentage points in five years, which not only played the role of wind and sand fixation and ecological protection, but also absorbed more than 200,000 rural laborers and laid-off workers from all cities and counties in the region to engage in the production, processing and sales of Lycium barbarum. Farmers' wage income from picking and sorting Lycium barbarum reaches 1 100 million yuan.
Nowadays, the rapid development of Lycium barbarum industry has not only shaped the beautiful image of the hometown of Lycium barbarum in China, but also accelerated the pace of opening up and attracting investment in Zhongning County, laying a solid foundation for building a strong economic county.