Balabala was founded in 2002. It advocates the brand concept of "childhood is different". The brand is positioned as a fashionable and popular children's clothing brand with an international vision. The target group covers children aged 0-16.

Mini Balabala was established in 2013. The concept advocates the brand concept of "adhering to care, health and convenience". The brand is positioned as a baby and child outing clothing that is different from Balabala. The target group is based on 0 -Infants and toddlers aged 4 years. , the Mini Balabala sub-brand is oriented to segmented industries and realizes Balabala's development strategy of operating in a multi-brand model in the children's clothing industry.

Balabala and Mini Balabala are both brands under Zhejiang Semir Group. Balabala is the leading children's clothing brand of Semir. Balabala is subdivided into two sub-brands: Mini Balabala and Mengduoduo. Mini Balabala is a subsidiary of Semir Clothing. Baby clothing brand. The positioning of Mini Balabala is different from the main brand Balabala, and its main focus is still on outdoor wear.