The specific targets of service brands are brand-name service products, brand-name service trademarks and brand-name service enterprises. To implement the famous brand strategy in the service industry, we must first analyze it from the perspective of the most basic implementation subject-enterprises. Compared with industry and agriculture, customer-centered service industry is characterized by direct contact with customers and direct service to customers. Karl Abbey, the authority of American service industry management, put forward the theory of "service golden triangle" on the basis of summarizing the practical experience of many service enterprises, that is, any service enterprise must have three elements if it wants to succeed: a set of perfect service strategies; A group of service personnel who can serve customers carefully and have good quality; Meet the market demand, strict management of service organizations. And the core of these three elements is the customer. To succeed in service brand strategy, we must start with three key elements and improve service quality with customers as the core. In the marketing process, we should fully understand the various needs of customers and provide the basis for service quality design; When designing, we must take meeting the needs of customers and providing convenience for customers everywhere as the main guiding ideology; In the process of providing services, we should not only provide customers with necessary and timely services according to the design requirements, but also understand the new needs of customers as the basis for improving service quality. Expanding the economies of scale of gold-lettered signboards is a means to gain higher market share. A service enterprise has a high reputation in society and high-quality services. If the scale is small, consumers can't enjoy it, and the market share is very low, then it is difficult for this enterprise to become a famous brand. Because high market share is a basic feature of famous brands. To increase market share, we must expand the scale of enterprises. The world's retail giant Wal-Mart Department Store 1998 had sales of13.7 billion US dollars, equivalent to about RMB10/23.4 billion yuan, while the total sales of 286 major shopping malls in China were 106954 billion yuan, only about 9.5% of Wal-Mart. It can be seen that China service enterprises have a long way to go to implement large-scale operation. To form a famous brand advantage, it is necessary to have a larger scale and a smaller scale, which is difficult to achieve. How to expand the scale? First, expand the scale through self-accumulation, that is, enterprises will convert accumulated profits into investment and expand their business scale through technological transformation or expansion. The second is to expand the scale through lending. The third is to expand the scale of operation through capital management means such as merger, merger and joint venture. These three methods have their own advantages and disadvantages, and service enterprises should choose carefully according to their own characteristics, strength and environmental conditions. In the fierce market competition to expand visibility and reputation, good wine is also afraid of deep alleys. In order to create, protect and develop famous brands, service enterprises must carry out original publicity. There are two common publicity methods: advertising and public relations. Everyone knows how to use these two methods, but not everyone can be tasteful and distinctive. The propaganda of serving famous brand enterprises should be original and become "famous brand propaganda". In the well-known Walibi amusement park in western Europe, in addition to general propaganda techniques, people are specially sent to paste posters and small pieces of paper with the words "Walibi" and the mascot "Kangaroo" on the lower corner of the rear window of tourists' cars. This small piece of paper with novel and unique design and artistic appeal makes car owners fondle it, so it is in all directions with thousands of cars. As a result, there are more and more tourists, reaching 4 million every year. This is worth learning. Protecting famous brands with laws and regulations is a symbol of excellent service and excellent reputation, which can attract the public and win the loyalty of consumers. Therefore, criminals do everything possible to fake and rob the registration, which seriously infringes on the reputation and economic interests of service brands. Therefore, in the process of implementing the strategy of serving famous brands, we must dare and be good at using laws and regulations to protect and defend famous brand achievements. First of all, trademark registration should be carried out in a timely and standardized manner. At the same time, it is necessary to register the domain name online in time for online protection. Secondly, we should improve the trademark management system. Specialized agencies should be set up to handle daily trademark affairs, and contact with legislative and law enforcement departments should be strengthened. It is necessary to strengthen the management of trademark design, printing, examination and approval, use, transfer and licensing, and set up barriers to safeguard the interests of famous brands. Thirdly, we should take up legal weapons, take strong anti-counterfeiting actions with government law enforcement departments and news media, seal up fake shops, eliminate fake dens, effectively purify the market and safeguard the legitimate rights and interests of enterprises and consumers. Constantly innovate, maintain vitality, and the market is treacherous and changeable. Whether it is a famous brand or not, if it is poorly managed and poorly managed, it will be ruthlessly eliminated. This is the iron law. The most effective way to maintain the famous brand status of service enterprises is to continuously carry out technological innovation and management innovation, so as to continuously develop new service projects. Management is the patron saint of enterprise life and the foundation of creating and developing famous brands, so management must be strengthened. To do this, we must transform the traditional management methods and manage enterprises according to scientific management methods.