"The "Tower" in the trademark of Ta Pai Shaoxing Wine is based on the Liuhe Pagoda in Hangzhou, a famous pagoda in the south of the Yangtze River in my country. The Pagoda is a symbol of the Chinese cultural spirit. It is in this spirit that Ta Pai inherits the Chinese rice wine culture. The brand originates from the non-material rice wine family - Tapai Winery adheres to it silently in the hustle and bustle of today, representing the style of a confident Chinese winemaking family. It does not follow the trend, does not follow the trend, insists on handcrafts, adheres to ancient methods, adheres to timing, adheres to nature, and adheres to people. It is not necessary to win the war, but to create a good wine that truly represents Chinese Han culture. The trademark design of Tapai Shaoxing wine plays a perfect role in carrying forward the thousand-year history of our country and spreading the essence of national culture.

Speaking of "Tapai". "Shaoxing wine, many people have a special liking for "her" and are familiar with it. They only know that "Tapai" is a fine rice wine brewed purely by hand using water from the source of Jianhu Lake. It has been listed as a protected product of China's origin. But as for the historical origin of the "Tapai" trademark, very few people know.

What does "Tapai" refer to? On this point alone, readers may have different opinions. In fact, " "Tapai" is not named after Shaoxing itself, but is named after the famous Jiangnan pagoda "Liuhe Pagoda" located in Hangzhou, Zhejiang. So why is "Tapai" named after this? There are many reasons and details. .

First, the "Six Harmonies Pagoda" is located in the south wing of Hangzhou, a famous historical and cultural city in my country, on the north bank of the Qiantang River. It was built in the Shaoxing Period of the Southern Song Dynasty (1150 AD) and is more than 859 years old. 59.95 meters, the tower is majestic and majestic. During the Southern Song Dynasty, because the Qianjiang River waterway had become an important trading port in the land of Wu and Yue, the Ministry of Rites specially built the "Liuhe" in order to avoid the flooding of Zhenjiang and save the people from the trouble of boating. "Tapai" has become an important symbol and symbol of the active development of foreign trade in the Jiangnan region. "Tapai" is named after this, which means "trade thrives and goes global". As we all know, "Tapai" Shaoxing wine entered the market in 1958 In the international market, it is currently well-known in more than 30 countries and regions in Europe, America, Japan, South Korea, Southeast Asia, Hong Kong, Macao and Taiwan, and has a profound influence among overseas Chinese.

Both, "pagoda" and Buddhism are born together. The function and cultural connotation have continued to evolve and develop in China. As an architectural form that means avoiding monsters, suppressing evil, and praying for blessings, it has been widely used and has become one of the unique carriers of Chinese national culture. The "tower" was refined by the designer into China. The brand logo of traditional famous wine reflects the designer's admiration for Chinese history and traditional culture and his extremely high artistic accomplishment and branding ability. The brand logo of the majestic thousand-year-old ancient pagoda is paired with the long-lasting fine wine, which makes the heritage of Chinese traditional culture closely related to China. The charms of Shaoxing rice wine complement each other and complement each other perfectly.

Furthermore, "ta" is a symbol of Chinese folk blessing culture, and "tapai" is named after it means "nourishing all living beings in the world with fine wine". The industrial ideal also contains the social ideal of "praying for peace in the world, smooth trade, and happiness for the people" and "nourishing all living beings in the world with fine wine". In layman's terms, it means that it is committed to contributing "green, safe and high-quality" to the society. Fine wines allow people all over the world to enjoy a high-quality life. Tapai Liquor has assets of 960 million yuan, an annual output of 50,000 tons of rice wine, and an automated filling capacity of 30,000 tons. It is the only company among the three leading Shaoxing wine companies with the largest output that insists on using all traditional pure handcraft techniques to brew rice wine. The traditional brewing method of "the weather has the right time, the earth has its energy, the materials have the beauty, and the workmanship has the skill" insists on starting the brewing at the beginning of winter. More than 10 brewing steps are all carried out in accordance with the traditional seasons. It has become the largest export volume among Shaoxing rice wine enterprises and the purest one. The enterprise with the largest volume of hand-brewed rice wine.

In 2007, the company acquired more than 150 acres of land and invested more than 200 million yuan to expand the production and brewing base of Tapai Shaoxing wine, expanding the original production capacity of 35,000 tons to the current 50,000 tons. The main products include Shaoxing Jiafan wine, Huadiao wine, Yuanhong wine, Xiangxue wine, Shanshu wine, as well as new Shaoxing Lichun wine, Jiangnan red wine and many other varieties. As an export brand with a history of more than 50 years, Tower Brand Shaoxing Liquor has always been among the best in the industry in terms of export volume and is an important export base for Shaoxing Liquor.