The concept and types of trademarks

A trademark refers to a mark that can distinguish the goods or services provided by different operators and can be visually perceived. According to different standards, trademarks can be classified into:

1. Flat trademarks and three-dimensional trademarks. The former refers to a logo composed of words, graphics or a combination of words and graphics. The latter refers to a three-dimensional mark formed by the shape of the product or its container or packaging.

2. Registered trademarks and unregistered trademarks. A registered trademark is protected by trademark law, and its owner enjoys the exclusive right to use the trademark. Unregistered trademarks can be used in the market on their own, but their users do not enjoy exclusive rights to the trademark. Generally, they have no right to prohibit others from using the same trademark, nor do they have the right to prevent others from applying for registration of the same trademark.

3. Product trademarks and service marks. A service mark is a mark used by service operators on the services they provide to the society. It is also called a service mark.

4. Collective trademarks and certification marks. A collective trademark refers to a mark registered in the name of an industrial and commercial group, association or other organization and used by members of the organization in industrial and commercial activities to indicate the user's membership in the organization. A certification mark is registered by an organization with the ability to detect and supervise a specific product or service, and is used by someone other than the registrant on the product or service to certify the origin, raw materials, and manufacturing method of the product or service. , quality or other signs of specific quality.