Trademarks are intangible assets. If you don’t use them, you can use them to make money, which can also be liquidated.

Trademark Realization 1. Trademark Licensing

Trademarks can be licensed to others, and of course they are licensed for a fee. While licensing others to use them, what you gain is brand awareness. Why not do it? Woolen cloth. There are three main methods of trademark licensing: exclusive license, exclusive license, and general license. Which method to choose can be judged according to the actual situation. Trademark licensing only needs to be submitted to the Trademark Office for review, which is very fast. Of course, there is no legal protection for private licensing, so remember this. There are clear legal provisions on trademark licensing. Of course, Wanglaoji and Jiaduobao are special cases.

Trademark Realization 2. Trademark Mortgage Loans

If the exclusive right to use a trademark that is transferable according to law is pledged, the pledgor and the pledgee shall within 20 days from the date of entering into a written agreement. , go through the pledge registration with the Administration for Industry and Commerce, and the pledge contract will take effect from the date of registration. In the case of a shortage of funds, companies can use their trademarks as collateral for loans.

Trademark Realization 3. Trademark Transfer

There is no doubt about this. Registering a trademark costs a thousand yuan, while transferring a trademark basically starts at 20,000 yuan. Of course, generally people who are not practitioners in the trademark industry will not register many trademarks for sale. Trademark transfer is the transfer of exclusive rights. The transfer time is fast and there are no worries. This is the evaluation of many trademark transfers in the industry.

When your company’s trademark is no longer in use, you can choose the above three methods to monetize it. Trademark monetization is not a simple method of trademark transfer. In fact, there are many methods. Therefore, it is recommended that users solve problems reasonably when they encounter problems. Otherwise, problems will still be difficult to deal with.