Logo represents the symbol of an enterprise and the external image of the enterprise. The main purpose of logo design is to improve the visibility of enterprises, enhance the corporate image, and clearly distinguish it from peers. Logo means brand value, corporate culture and unique personality. With the development of science and technology, people's living standards are gradually improving, and consumers' brand awareness is also constantly improving. Logo is also the performance of a brand. On the other hand, only exquisite logo can attract users and make users love your brand. Tell users your brand with hidden signs and remember your brand. Therefore, it is particularly important for enterprises to design logo, which is mainly reflected in the following aspects:

1.logo is the embodiment of the company's business philosophy, corporate culture and values, reflects the company's work characteristics and business ideas, and is a detailed symbol of the company's spirit. Public recognition of the company's logo design is equivalent to recognition of the company. Symbols cannot be divorced from the actual situation of the company and violate the company's purpose. Only superficial symbols may lose their own meaning and have a negative impact on the company's image.

Second, the design of logo also needs to have good recognition. With the increasing market competition, the information faced by the public is more and more complicated, and there are countless logo symbols. Only distinctive, easy to identify and recall, far-reaching and beautiful signs can stand out among peers. Different from other companies, goods or services, it can make the public have a very deep impression on the company and improve the importance of logo design.

Third, the company's business activities, advertising, cultural construction and public welfare activities will be accepted by the public. Through the memory of the logo, when the public sees the logo again, they can connect the previously purchased goods, services and companies with the public and play a bridge role between the company and the public.

Fourth, the company logo is the premise of conveying visual elements, and it is also the leading force of company information transmission. In the visual identification system, the appearance, color and usage of logo design directly determine the form of other identification elements, and the establishment of other elements is based on the logo, which is the concentrated embodiment of the company's business philosophy and activities and has authoritative leadership ability in all business activities of the company.

Why is it so important to design logo? There is no doubt that a company without logo is definitely not a formal company, its influence in the market will be greatly reduced, and it will not be significantly different from its competitors.