? A good company must have a good brand, and the company brand is deeply rooted in people's hearts. For example, our Huawei, Moutai, etc... Coca-Cola in the United States, Samsung in South Korea, Toyota in Japan...
These brands have left a deep-rooted impression on users. When a company's brand and certain beliefs If it is hooked up, then the brand becomes the company's most valuable hidden asset.
"Coca-Cola has spent 100 years convincing people that their trademark also has intangible value." - Charlie Munger
The value of a brand includes two contents: First, function The value is reflected in the use value of the product, and its high-quality brand is recognized by consumers; the second is symbolic value, that is, the added value that can meet people's spiritual needs. This value is the humanistic meaning of the brand.
Here is a collection of some classic brand mottos:
1. Lanc?me - Youth is in the genes, and it is about to happen.
2. Wong Lao Kat - Drink Wong Lao Kat if you are afraid of getting angry.
3. Lilang - simple but not simple.
4. Little Red Book - Find the life you want.
5. Xtep - an extraordinary feeling.
6. Anta - I choose, I like it.
7. Millet - born for fever.
8. Yichun - only love without seasons, Yichun casual wear.
9. Li Ning - everything is possible.
10. Giordano - a world without strangers.
11. Talented man - Discussing heroes over wine, talented man wins the world.
12. Ou Shiman—beautiful as pearls, Ou Shiman.
13. Marumi - Bounce, bounce away crow's feet.
14. L’Oreal Paris – L’Oreal Paris, you deserve it.
15. Pond's - Beauty, as you wish, Pond's.
16. Nongfu Spring - We do not produce water, we are just porters of nature.
17. Maybelline - Beauty comes from the heart, beauty comes from Maybelline.
18. Momo - Strangeness does not exist because we all have the same loneliness.
19. L'Oreal - you deserve it.
20. Sanquan Dumplings - It is necessary to eat some good ones.
21. Haagen-Dazs - Summer is very hot, love while it’s hot.
22. Attenborough - A man should be simple.
23. Baleno - Dress naturally.
24. Semir - you are what you wear.
25. Dongpeng Special Drink - When you are young, you have to wake up and work hard.
26. Jiang Xiaobai - I am Jiang Xiaobai, and my life is very simple.
27. Dabao - If you want good skin, use Dabao sooner or later. See you tomorrow, Dabao. See you every day, Dabao.
28. Oreos - Play with Oreos.
29. Nature Hall - You are inherently beautiful.
30. Beautiful - it turns out that life can be more beautiful.
31. Xianyu - let your idle time swim.
32. Dianping - How can you live a meaningful life if you eat everything without taste?
33. keep - self-discipline gives me freedom.
34. IKEA - There are no ordinary moments in life.
35. Zhihu - the more you read, the more you want to see more.
36. Fang Tai——The important thing is not to enjoy the scenery, but to become the scenery.
37. Pechoin - natural and non-irritating, Pechoin herb.
38. Vanke - Trends come and go, but the essence of life is eternal.
39. Revlon - Lipstick is not cosmetics, we let beauty flow into the world.