1. Corporate logo
Corporate logo carries the intangible assets of the enterprise and is the medium of comprehensive information transmission of the enterprise. As the most important part of enterprise CIS strategy, logo is the most widely used, the most frequent and the most critical element in the process of corporate image transmission. The strong overall strength, perfect management mechanism, high-quality products and services of the enterprise are all contained in the logo, and they are deeply left in the hearts of the audience through constant stimulation and repeated portrayal. Corporate logo can be divided into corporate logo and commodity logo.
ii. product marks
product marks are information and contents marked on products or packaging, and their contents shall conform to the Product Quality Law of the People's Republic of China, the Regulations on the Administration of Product Labeling and other relevant requirements.
product marks can be represented by words, symbols, numbers, patterns and other descriptions. The marked content shall meet the requirements of national standards.