With a glass bottle, a metal cap, and a Beijing bear shaking its head on the bottle, the packaging is simple and distinctive. It may even seem a bit crude now, but for Beijingers in the 1980s, Arctic Soda was not only a sentiment, but also carried the story of an era. There were no freezers or refrigerators at that time, so tuck shops or cooperatives would fill buckets with cold water and add a few pieces of ice to them from time to time. Taking the empty bottle to the canteen to exchange for soda is the coolest memory for Beijingers in summer.

Arctic Soda started again, and its sales volume once exceeded that of Coca-Cola. However, when people's feelings passed, all that was left of Arctic Soda was sighs. It is impossible to return to the status of the leader in beverages through emotions, not to mention that there are many brands in the beverage market today. If Arctic Soda wants to stand up again from its decline, it will not only need time, but also need to have product competitiveness, otherwise it will fall like Jianlibao, which was once popular all over the country, and Huiyuan Juice, the former king of juices, or even It disappeared without a trace. If Arctic Soda is the feelings and memories of Beijing people, then Bingfeng is the unforgettable childhood of Xi'an people. Bingfeng's status in the hearts of Xi'an people is the same as Arctic Soda's status in the hearts of Beijingers. The sales channel is Yili Food Chain Store. On September 14, 2011, Beibing, which returned to the soda scene, held a free tasting event at Yili Food Store. This event lasted for two days. The drinks during these two days can only be sampled and not sold. The brand-new products will be It will be available in early October.

This time Arctic Ocean soda not only uses the previous glass bottle packaging, but also the previous metal cap. It's just a completely new design on the image of the bottle. The price is 2.5 yuan for 250 ml, which was more expensive than Coca-Cola in 2011. This is to make Arctic Ocean Soda a high-end soda drink, but sell it on the street and place it in the low-end category.