Lenovo’s new trademark logo was designed by Saatchi & Saatchi. The new logo is specially designed in a box shape, so that the background can be easily edited to add different colors, materials, pictures or videos.

The design concept behind Lenovo’s new trademark logo is as follows: Let people see the company as a company that spans different fields, has a never-ending attitude, and focuses on the Internet.

“The new logo provides a new experience that is more humane, more attractive and consumer-centric. It reflects Lenovo’s personality and integrates the legacy of each acquired company. The rich heritage and the company’s original innovative genes

Historical changes in Lenovo’s logo

1984-2003: This is the starting point of Lenovo. At that time, the Lenovo logo was composed of “icon + Lenovo +”. LEGEND".

2003-2011: Changing for internationalization. To occupy more markets, the brand must be internationalized and globalized. At this time, the Lenovo LOGO consists of "lenovo+Lenovo" The combination of Chinese and English is more concise and elegant.

2011-2015: FOR THOSE WHO DO. The Lenovo LOGO refers to the whole British culture. The English meaning is: Lenovo, to help you create and achieve, for action. .

2015 to now, Internet thinking: Replace the logo background. At this time, the Lenovo LOGO has replaced the logo background, and you can change its background at any time, so you can see many kinds. Different logo. At this time, Lenovo's slogan became "never stand still" which means never stop.

What does the change of Lenovo's logo mean?

The change of Lenovo's logo is not just that. It is a visual change. In fact, this represents the beginning of Lenovo's mobile strategic transformation. Later, it acquired moto and now lenovo mobile phones, which is a testimony of Lenovo's efforts in the field of mobile products.