New products: More imported goodies are coming

Blue Atami, green Nuoyouneng, orange Shibei, purple Newconte, pink Evian ... In the Danone booth, nearly 2 products from more than 1 countries and regions around the world form a nutrition "rainbow", creating a whole life cycle nutrition solution from the early 1 days of life to the health of the elderly.

Among them, nearly 5 products were unveiled in China for the first time. For example, organic products and plant-based products such as Provamel plant-based drinks and Vega One sports plant protein powder collectively appeared. Danone said that thanks to the spillover effect of the Expo, Danone has introduced nearly 4 items from German, French and other countries to the China market since last year.

Major food giants appear in China International Import Expo(CIIE) Food Hall.

It is reported that Yizi International has brought more than 12 products to China International Import Expo(CIIE), covering health and well-being, quantity control, sustainable supply of raw materials, packaging innovation and delivering "enjoy snacks".

Fonterra, the largest supplier of imported milk powder in China, has also launched four brand-new products for the nutritional needs of consumers of different ages: Anjia probiotic milk powder helps to improve the physical barrier of consumers of all ages; Anmanbeiyu maternal milk powder uses probiotics to protect maternal and infant health; Anjia pure milk with high calcium and low fat provides high quality protein for fitness people; Anyijin canned milk powder for middle-aged and elderly people supplements calcium and other nutrients for middle-aged and elderly people. Four new products are featured with high-quality dairy nutrition.

Science and technology model: Milk-covered tea has been upgraded

"Milk-covered tea, which took a long time to make, can now be made in two or three minutes." This is the new discovery of Lu Minfang, president of Mengniu Group. In his view, China International Import Expo(CIIE) has deepened enterprises' thinking on brand internationalization, and made enterprises compete on the world-class stage, and technological innovation has become the key to future competition.

The blue-and-white porcelain Lycium barbarum Mu Si cake launched by Fonterra has a high value, which has attracted many consumers' attention.

In fact, the sense of science and technology is one of the highlights of the China International Import Expo(CIIE) Food and Agricultural Products Exhibition Hall. Behind a large number of "black technology" products is the full investment in R&D of enterprises, which brings high-tech products to consumers in China.

For example, Nestle, the world's largest food group, has brought many "new tricks", including products specially designed to "regulate the mood of dogs" and Pure, a dietary supplement registered by China International Import Expo(CIIE) Express. It is reported that as a high-end low-sensitivity dietary supplement brand, Pure integrates the concept of "high quality, low sensitivity and purity" into product design and development, material selection and production, transportation and storage.

Nestle's dietary supplement Pure

finger-free blood glucose meter, instant sensing scanning glucose monitoring system, eye protection and blue jar series nutrition products ...... these are all new products brought by Abbott Technologies, a global medical and health company. It is reported that the instant second-generation glucose monitoring system has added enhanced functions such as Bluetooth function and optional high and low blood sugar alarm, so that patients can realize more convenient disease management.

New gameplay: One-day store manager of Yili booth

Live broadcast of "One-day store manager" of Yili booth

Fonterra also held live broadcast together with many partners to promote innovative application of dairy products through innovative marketing methods. On the Fonterra booth, the audience can see pop-up shop, a food and beverage brand from Guangzhou Restaurant, Zunbao, Niushi Yunchang, Ruihua, Liangpin Shop, Guming, Gaopei, and Christie's, and show the wide application of dairy products in a novel way.

In addition, holding hands with partners and deepening cooperation is a great choice for foreign-funded enterprises to take root in China market. Maikou signed a strategic cooperation agreement with Hero Group, the parent company of Semper, in China International Import Expo(CIIE).