There are two versions of Starbucks' trademark. The first version of the brown trademark originated from the woodcarving pattern of Scandinavian double-tailed mermaid (Sai Ren in Greek mythology) in16th century. She has bare breasts and clearly visible fish tails.

Later, Starbucks was merged with Daily Coffee founded by HowardLeslieShore, and it was given a new trademark. The second edition of the trademark uses the original mermaid pattern, but with a slight modification, she has no bare chest, and the trademark color is changed to green to represent daily coffee. As a result, a trademark combining the characteristics of Starbucks and daily coffee was born.

At present, the "first" Starbucks store in Park Market, Seattle, USA still retains the original trademark, and most of the goods sold in it also carry this trademark. The so-called first store has actually moved away from the original site, although it is still in Park Market Street.

In September 2006, Starbucks re-launched the brown trademark, but only for hot drink paper cups. Starbucks pointed out that the company celebrated its 35th anniversary, symbolizing that its trademark was inherited from the Pacific coast in the northwestern United States. But this activity will end at the end of September, and it is limited to the United States.