The value of a trademark depends on how much the trademark holder likes the trademark. It is generally around 2W-5W, and some are even higher. If the registered trademark happens to be related to what some larger companies want to do, If the brand name is the same, it is more likely to be acquired at a high price. Case: Apple, etc.

There are two main costs for trademark application, time cost: more than 1 year, and risk cost: trademark registration application may not be 100% successful. Therefore, purchasing a trademark is a common method used by smart companies. It can be operated directly with high efficiency and low risk. Otherwise, if it is rejected, the impact on the brand may be large or small.