"Agent" generally refers to a commercial unit that earns corporate agency commissions.
Agents are generally divided according to levels, with different classification standards. Some are divided by region, and some are divided by commission amount.
Each level has different responsibilities and authorities. Generally, the higher the level, the higher the level. The assessment requirements are also higher
Agents are mainly divided into general agents, regional and sub-brand agents, and provincial branches established by the general agents themselves. The establishment of agents
can share the risks of manufacturers, allowing manufacturers and agents to jointly drive the market, thereby reducing the operating risks of manufacturers.
At the agent level, in addition to setting up general agents, agents can also set up first-level agents
or regional agents according to the manufacturer's channel model and at the same time work with terminal sales business cooperation. In this way, agents transform from simple distribution to channel maintainers with management functions
In addition to business management, agents also have brand management, promotion management, service docking, and finance
Management and other functions.