Generally speaking, gifts can be divided into promotional gifts, business gifts, conference present, welfare gifts and holiday gifts. These include gifts given by individuals on special days such as New Year's Day, Spring Festival, Mid-Autumn Festival, Dragon Boat Festival, Children's Day, March 8 Women's Day, Christmas Day, Thanksgiving Day, Halloween, Valentine's Day, Father's Day, Mother's Day, Birthday, Wedding, housewarming, dating and having children. Are classified as "holiday gifts". The above classification is based on the purpose of the gift. For these purposes, if we combine the above definition of "gift", we will have the direction of choosing gifts.

Gifts, because they are mainly used for gifts rather than personal use, often lack real feedback information. The quality of gifts will affect the image and reputation of the giver, even sincerity, and serious consequences will also affect the property and life safety of the giver (such as inferior electrical appliances will cause fire or electric shock accidents, etc.). Therefore, especially in enterprises and institutions, it is extremely undesirable to buy gifts only by blindly spelling prices or taking care of related households. We should pay attention to the qualification, gift-giving effect and product quality of gift suppliers, and integrate corporate culture into gifts through planning to fully achieve the purpose of gift-giving.