The Lincoln logo is a vertical rectangle with a cross (or star).

The Lincoln logo was designed in 1955 by Robert Thomas, Lincoln's chief assistant designer. At that time, principal assistant designer Robert Toma was responsible for designing a new logo for the upcoming Lincoln Continental Mark 2. He just drew a simple cross on the diagram and found that any changes were superfluous. The simple yet elegant design was unanimously approved by all board members the next day. No one expected that this simple design would become the familiar Lincoln logo that is still in use today.

The meaning of the Lincoln logo:

Lincoln is a car named after Abraham Lincoln, the 16th President of the United States. Use President Lincoln's name to establish the company's image and explain that the company produces top-notch cars.

Its logo contains a shining star in a rectangle, which heralds President Lincoln as a rising star in the unification of the United States and the abolition of slavery, and also heralds the glory of the Ford Lincoln sedan.

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