Founder: Thomas Burberry 1835 - 1926

Brand introduction: Burberry symbolizes classic British fashion. There is a saying that goes well: "Britain produced parliamentary democracy, Scotch whiskey, and There’s the Burberry trench coat. “Although it has a very traditional British style, its origins are very innovative. It was the first to invent the waterproof fabric gabardine, and designed and produced the military uniforms of senior British officers during the World War. The trench coat evolved from the latter was once loved by celebrities around the world. Today, Burberry has multiple sub-brands headed by Burberry Persson. Its products include clothing, handbags, accessories, etc., with a more youthful and sensual style.

Speaking of the origin of the Burberry windbreaker, the original intention was actually to design a lightweight raincoat.

In 1856, Thomas Burberry, who was only 21 years old, ran a small clothing store in a small town in Hampshire, England. Thomas worked as an apprentice to a cloth merchant and was a young man who was very knowledgeable and passionate about clothing, especially outerwear such as jackets and coats.

The weather in the UK often rains, and Thomas noticed that many people complained about having to put on bulky raincoats when it rained. Raincoats at that time were made of rubber. Although they were effective in waterproofing, they were very heavy and made movement inconvenient.

Even now, I still remember that when I was young, every time it rained, I had to put on a pair of black overshoes. These rubber overshoes were really heavy and not breathable, and they didn’t fit my feet. As you can imagine The rubber raincoat from the 18th century was even heavier and stuffier to wear.

Inspired by life, Burberry began to search, is there a lighter waterproof fabric?

In fact, looking for this kind of fabric is like looking for a needle in a haystack. Burberry is busy developing new fabrics day and night, putting all its efforts into it, but still to no avail. Those who persevere will always be lucky. It was another rainy day. Burberry was resting in a pub and met a customer. When he entered the store, he was not wearing a rubber raincoat, but he didn't get wet. It turned out that it was a long smock worn by shepherds in rainy and snowy days. Burberry found a treasure and used it to study. This kind of long smock is lighter and stronger than other fabrics. It can also be washed and is often used as work clothes. However, due to its rough design, it is not worn as casual clothing.

After learning that this long blouse was made of linen and wool, Burberry started research and development experiments again. After numerous failures, it was finally successfully developed in 1888 (after more than 30 years of continuous trying). New material, that is today's gabardine fabric. In addition to being waterproof, this new fabric can retain heat as well as heat, making it warm in winter and cool in summer, and it is also much lighter.

After inventing gabardine, he applied for a patent, ushering in the heyday of Burberry. Orders for the gabardine trench coat are pouring in from around the world.

In 1891, the 56-year-old Burberry named the Burberry brand after himself.

In 1895, the British army wanted to purchase some lightweight waterproof clothing and found Burberry. This military waterproof jacket called Tielocken is the originator of the famous Burberry windbreaker. It is characterized by the fact that it has no buttons and is tied with a belt.

The army loves Burberry so much, so how could the king be an exception? He personally granted the royal family a chartered businessman, and Burberry began to make gabardine trench coats for the king.

In 1901, the Burberry trademark was born, which is composed of the knight and Prosum (forward) we see now. On the one hand, it is because the development of Burberry is inseparable from the army, and on the other hand, it also contains the meaning of continuous improvement.

We rarely see which industry uniforms can lead the fashion. No students like to wear school uniforms outside school, and no doctors wear white coats in life, but you can see Burberry’s uniform army. The trench coat appears in various occasions and has become a spiritual symbol of adventure and chic.

Burberry launched outdoor sportswear made of gabardine fabric. The most famous explorer at the time was the explorer Captain Amundsen. When he became the first human being to successfully reach the South Pole, he wore Burberry gabardine winter clothing. and equipment, and left the Burberry tent in Antarctica.

John Alcock and Whitten Brown also wore Burberry clothing when they completed the first non-stop flight across the Atlantic.

During the First World War in 1914, Burberry took over the production order of British military coats and made improvements based on the first version:

- Double-breasted

- Add a gun butt pad from the shoulder to the chest to protect the easily worn parts when carrying the gun

- Use leather cuffs at the wrist to prevent dust and foreign objects from entering

What is rare is that after the war, the officers took Burberry trench coats home and wore them in daily life. This military uniform quickly became extremely popular. Because of its classic and elegant design, which is not affected by fashion and seasons, many British people even wear it. Passed down from generation to generation.

Particularly, several movies that caused a sensation in the 1940s were indispensable. Although Burberry did not invite celebrities to advertise, several movie stars in the film just happened to appear handsomely in Burberry trench coats, making Burberry noble, elegant and romantic. The image is deeply rooted in people's hearts.

- Blue Bridge

- Casablanca

- Breakfast at Tiffany's

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It is also loved by people in the political and financial circles of various countries, including the British royal family. In 1989, he received the "Royal Royal Guarantee" badge.

The medals awarded by any person or organization are only temporary. Burberry was once considered not to adapt to the fashion trend and was rejected and declined.

Burberry’s biggest mistake at that time was that it was arrogant during its heyday, failed to see the changes of the times, and did not make any improvements or breakthroughs in design to adapt to the rise of various personalized cultures at that time. For many young people, Burberry is outdated.

On the other hand, Burberry's blind pursuit of rapid store expansion has greatly compromised its brand image. Some high-end department stores have even refused to allow Burberry to enter.

After learning from the painful experience, in 1998 the new Burberry CEO decided to change the image of Burberry. The first thing to start with is to redesign the classic trench coat.

- Originally only made windbreakers mainly for men, but now they are targeting more young women

- Incorporating new modern elements into the traditional windbreaker, slightly tailoring the windbreaker to narrow the shoulders and tighten the waist. It can better highlight the perfect figure of women.

- Based on the traditional camel plaid pattern, a new color combination is added, which is light and lively

- And the leading supermodel Stella Tennant is appointed as the spokesperson of Burberry.

It overcame various difficulties and resurrected Burberry’s chivalry spirit, resulting in the youthful and beautiful Burberry trench coat we see today.

It is said that if you can only buy one piece of clothing, it must be a Burberry windbreaker.

May each of us become a knight of this era, laugh and fail, fall and work hard, never forget our original intention, and continue to move forward gracefully and bravely! PRORSUM!