Yushuqian’s Yushuqian Winery

Yushuqian series wine is a multi-grain type liquor developed by the company and has a light and elegant style. This product not only embodies the typicality of traditional Chinese strong-flavor liquor, but also highlights the unique and personalized characteristics, that is, "strong but not strong, elegant and smooth". It has a unique style of elegant aroma, natural harmony, mellow and sweet, refreshing and pleasant. The essence of its products can be summarized in the five words "mellow, elegant, sweet, clean and refreshing".

"Money to honor parents is filial piety; money to wife and children is love; money to help the weak is kindness; money to friends is sincerity." This is the "Elm Money" produced by Changchun Yushu Daqu Group Co., Ltd. "An incisive elaboration of the concept of wine culture. The "Yu Shu Qian" series of liquor created by the company has now become the representative of high-end real estate liquor in Jilin Province's liquor market.

The "Yu" of the elm tree means peace and auspiciousness, and "auspiciousness and peace" are organically combined with "money". With the main appeal of "drinking Yushu Qian wine, you will have a bright future", the Yushu Qian brand came into being at the beginning of the new century. It has gradually developed and grown in three years of market operation, and has soared all the way. During every festival, there is a rush to buy the Yushuqian series of wines, and the product supply exceeds demand. It ranks first among high-end brands in Jilin Province, making the company a dominant player and a giant in the alcohol industry in Jilin Province. Jilin Province Yushuqian Liquor Co., Ltd. is located in Yushu City, Jilin Province, which is known as the "hometown of grains and beans and the first granary in the world". The company developed from the "Jucheng Fever Pot" founded in 1812 (During the Jiaqing period of the Qing Dynasty), and has a brewing history of 197 years. Yushuqian Winery has a 200-year-old traditional craft inherited from seven generations. It is the source of wine history and the root of wine culture in Northeast China.

The company covers an area of ??78,000 square meters and currently has 400 employees. It is a time-honored enterprise in Jilin Province and has two famous trademarks: "Elm Money" and "Elm Tree". It is a company that integrates production and scientific research. A leading enterprise in the wine industry in northern China. The company's earliest brewing workshop was built during the Jiaqing period and is still in use today. On the basis of inheriting traditional brewing techniques, in order to ensure high efficiency and professional production, the company is equipped with professional laboratories, tasting rooms and multiple advanced testing equipment, using domestic advanced Production equipment and production lines.

The company has strong technical force, including 1 outstanding national liquor technology expert, 1 member of the National Liquor Committee of the National Brewing Association, 1 national liquor judge, 5 national senior sommeliers, and 1 national senior winemaker. , 2 national senior inspectors, 6 brewing engineers, and more than 51 middle and senior talents including senior economists, accountants, senior political engineers, etc.

Since Yushu Daqu won the title of Jilin Provincial Famous Liquor in 1974, its products have repeatedly won the title of provincial and ministerial excellence, and have been rated as green food by the country. In 1992, it won the special gold medal at the Paris International Expo. Yushu Daqu Liquor, Yushu Wang Liquor, and Yushu Liquor were awarded the title of Jilin Province Famous Brand Product, and Yushu Qian Liquor was awarded the title of "Jilin Province Famous Wine" and Jilin Famous Brand Product. The "Yu Shuqian" brand wine series was rated as a well-known brand by the China Association for Technical Supervision and Inspection. In October 2006, the "Yu Shuqian" wine ranked first in the red list of the national liquor quality supervision and inspection conducted by the General Administration of Quality Supervision, Inspection and Quarantine, and was rated as The top ten best-selling brands in Jilin Province. In 2004 and 2005, it won the title of China's Top 100 Industrial Enterprises and ranked among China's famous wines. In 2007, the company won the title of Enterprise with Harmonious Labor Relations in the National Brewing Industry. In 2009, Yushuqian brewing technology was included in the Changchun City Intangible Cultural Heritage List.

In 2009, Huaze Group successfully integrated Yushuqian Liquor Industry. With the help of Huaze Group’s strong marketing network and brand building capabilities, it injected funds, strengthened brand building, improved management systems, improved management levels, and introduced With all-round measures such as cutting-edge technology and the introduction of advanced culture, Yushuqian Winery is about to enter a new golden period of development. This leading company in the "wine industry base in northern China" will inherit the beauty of the holy waters of the White Mountains and the charm of the fertile black soil, and brew world-renowned wine treasures with astonishing boldness! Inherited for seven generations, the Northern School "Elm Tree"! Corporate vision: Let every consumer drink the wine of happiness in every happy moment and every moment of longing for happiness.

Enterprise mission: Create more job opportunities for the society, provide consumers with more valuable brands, and create a happy working atmosphere for employees

Enterprise spirit:

Strong faith - "Corporate Values"

Perseverance - "Market Competition View"

Step by step - "Working Methods"

Every drop of water tells the story ——"Work Philosophy"

Corporate core values:

Always strive to be the first in the market and provide the highest quality services to the first-line market.

Seize the key goals and act quickly.

Work honestly and happily.

360-degree learning, action is greater than knowledge, and get things done.

Don’t be arrogant when you win, don’t be discouraged when you lose, and never give up the pursuit of excellence. China's Famous Trademarks

The Chinese Trademarks Favorite by Foreigners