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How to design the words on the poster? How to put artistic words on the poster P
What are the word processing methods for poster design? 1, the text mask will better integrate the picture material with the text, so that the text has different display forms.

2. Corner segmentation is more suitable for four-word multiple titles, which can be placed in the corner position of the picture material, which can better segment the copy information.

3. Jitter effect The text wave jitter effect can be applied to two completely different themes: fault style and cute style.

4. The difference effect is similar to the splicing of pictures, which mainly shows two different effects and enhances the visual impact.

5. Disassembly and color filling breaks the original structure of the text and carries out disassembly and color filling, which is also a common shell in theme text design, and each stroke can also be disassembled.

6. Retro effect of neon lights in the 1980s-neon lights are often used in combination with shaking effect, and bright color matching and psychedelic style are more attractive.

7. The effect of copying and overlapping the main title can make the title more colorful, deepen the impression of the viewer, and play a dual role in emphasizing information and decorative painting.

8. Projection processing expresses the sense of space through the projection of characters, strengthens the relationship between pictures and texts, and creates a three-dimensional atmosphere.

What are the word processing methods for poster design? Today, the global Ivy League Bian Xiao will share them with you temporarily. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

How to put the word 1 on the poster p and open the ps?

2. Open the poster that needs calligraphy on P in PS.

3. Click the text tool in the left toolbar and select the horizontal text tool.

4. Select an artistic font in the toolbar above (you can add a font to the computer, which is available in PS).

5. After the setting is completed, just enter the text where necessary.

Online video tutorials refer to network links.

Poster design text design skills Poster design text design skills

Lead: In poster design, every poster designer should pay attention to and care about how to make the text not rigid and skillfully integrate with graphics and colors. Let me introduce the skills of poster design and text design to you, hoping to help you!

In the poster, the text may not occupy too much space, but it is the disseminator of the core idea. How to make the text not rigid and skillfully integrate with graphics and colors is a problem that every poster designer should pay attention to and care about. Here, I would like to share with you several practical methods: humor, metaphor, seeing the big from the small and so on.

Humor-humorous method refers to the clever reproduction of comedy features in advertising works, grasping local things in life phenomena and showing them through some ridiculous characteristics such as human nature, appearance and behavior.

Humor often uses interesting plots and ingenious arrangements to extend some things that need to be affirmed to the level of comics, resulting in a humorous artistic conception that is full of fun and funny. The contradiction and conflict of humor can achieve unexpected and reasonable artistic effect, arouse the audience's knowing smile and play the role of artistic appeal in a unique way.

Analogy refers to choosing two things that are different in this copy but have certain similarities in some aspects in the design process. "Metaphoring a thing by one thing" means that the metaphorical thing is not directly related to the theme, but it is similar to some characteristics of the theme in a certain point, which can be used to develop, extend and transform the theme, so as to obtain the artistic effect of "tactfully getting into the topic".

Compared with other expressions, metaphor is subtle and sometimes difficult to see at a glance, but once understood, it can give people an endless feeling.

In advertising design, we emphasize, select and condense the three-dimensional image, grasp a point or a part, and describe or extend it with unique imagination, thus expressing the theme more fully. This kind of artistic treatment, which focuses on points and areas, sees the big from the small, and is incomplete as a whole, has brought great flexibility and infinite expressive force to the designer, and at the same time provided a broad imagination space for the receiver, and gained vivid interest and rich associations.

Seeing the big and seeing the small is the focus and visual interest center of advertising picture description. It is not only the concentration and growth of advertising creativity, but also the unique arrangement of designers. Because it is no longer "small" in the general sense, it is a highly refined product of large, medium and small, and it is a concise and deliberate pursuit.

Using association method in the aesthetic process can break through the boundary between time and space, expand the capacity of artistic image and deepen the artistic conception of the picture.

Through association, people often see themselves or their related experiences in the aesthetic object, and the aesthetic feeling is particularly strong, so that the aesthetic object is integrated with the people who judge Microsoft in the United States, thus producing a voice of aesthetic feeling in the process of association, and the intensity of their feelings is always strong and rich.

Direct presentation is the most common and widely used expression technique. It shows a product or theme directly and truly on the advertising page, and makes full use of the realistic expression ability of photography or painting. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products.

This technique directly pushes the product to consumers, so we should pay great attention to the combination and display angle of the product on the screen, highlight the brand of the product and the most touching part of the product, and set off the product in an infectious space with colored light and background, thus enhancing the visual impact of the advertising screen. Poster Design Knowledge (Part III)

In real life, people have their own objects to worship, worship or imitate, and they all have a psychological desire to be as close as possible to them, so as to obtain psychological satisfaction. This technology is aimed at people's psychological characteristics. It captures people's admiration for star idols, selects idols worshipped by the audience and conveys them to the audience with product information. Because celebrity idols have strong psychological appeal, with the help of celebrity idols, we can greatly improve the impression and sales position of products, establish the reputation of famous brands, produce unspeakable persuasion, induce consumers to pay attention to the products praised by celebrity idols in advertisements, and stimulate their desire to buy. The choice of idols can be a super female star with extraordinary temperament, or a world-famous male star attraction; It can also be a world-famous master of sports men and women. Others can also choose politicians, celebrities, artists, war heroes, handsome men and beautiful women. The choice of idols should be consistent with the character of the products or services advertised, otherwise it will give people a far-fetched feeling, which will lead to psychological rejection and thus fail to achieve the expected purpose.

Funny imitation is a creative metaphor method, which replaces the old name with a new name in a meaningful way, takes famous paintings and other famous people familiar to the general public in the world as humorous images, and makes them have a sense of humor through clever modeling, giving consumers a brand-new and strange visual impression and relaxed fun, improving the advertising effect and increasing the price and attention of products with its abnormality and mystery.

This kind of expression technique puts the persuasiveness of advertisements in a humorous interest that is close to comedy, which makes people admire, laugh, never forget, and leave a charming aftertaste.

Emotional factors play the most direct role in the emotional appeal of art, and aesthetics is a process in which the subject and object of beauty constantly communicate with each other and produce feelings. Art has the characteristic of conveying feelings. The phrase "those who touch people's hearts are not before feelings" has already explained the role of emotional factors in artistic creation. In the way of expression, we should pay attention to choosing the content with emotional tendency, set off the theme with beautiful feelings, and truly and vividly reflect this aesthetic feeling, so as to gain the power to impress people with emotion and give play to the power of art to infect people. This is the literary focus of modern advertising design, pursuing beautiful artistic conception and interest.

Suspense arrangement method is to mystify the expression technique, lay a puzzle, make people puzzled by the advertisement picture at first sight, cause a kind of suspicious and nervous psychological state, cause layers of waves in the audience's psychology, produce exaggerated effect, drive consumers' curiosity and strong action, open positive thinking association, arouse the audience's strong desire to further discover the meaning of the advertisement, and then point out the theme of the advertisement through the advertisement title or text, thus relieving suspense and leaving unforgettable psychological feelings.

Suspense technique has high artistic value. First of all, it can deepen contradictions and conflicts, attract the interest and attention of the audience, produce strong feelings and produce fascinating artistic effects. Poster Design Knowledge (Section IV)

The continuous series method forms a complete visual impression through continuous pictures, which makes the advertising information conveyed through pictures and words very clear, prominent and powerful.

Advertising image itself has vivid and intuitive image, which can deepen consumers' impression of products or services, achieve good publicity effect, and play a great role in expanding sales, establishing famous brands, stimulating purchasing desire and enhancing competitiveness. As the premise of design strategy, it plays an important role in establishing corporate image.

As the basis of designing composition, it is very important to grasp the formal psychology. From the visual psychological point of view, people refuse the monotonous and unified form and pursue diverse changes. The continuous series of expression techniques conform to the basic law of formal beauty, that is, "diversity is unity", which makes people see "difference" in "similarity" and seek change in unity, forming artistic effects that are both diverse and unified, contrasting and harmonious, and strengthening artistic appeal.

The magical psychedelic method, using deformed exaggeration, constructs a mythical and fairy-tale picture with infinite imagination, reproduces reality in fantasy scenes and has a certain distance from real life. This kind of expressive technique, which is full of romanticism and freehand brushwork is more than realism, is infected with the sudden magical visual sense, giving people a special aesthetic feeling, which can meet the requirements of people's liking for strange and changeable aesthetic interests.

In this expression, artistic imagination is very important. It is a sign of developed human intelligence, and everything needs imagination, especially art. It is no exaggeration to say that imagination is the life of art.

From the beginning of creative conception to the end of design, imagination is active. The outstanding feature of imagination is its creativity. Creative imagination is the beginning of new meaning excavation and new image generation and display. Its basic trend is to transform the experience aroused by association, and finally form a new image with unique aesthetic creation, which has shocking power.

The prominent feature method uses various ways to grasp and emphasize the distinctive features of the product or theme itself, and vividly display them. These features are placed in the main visual parts of the advertising screen or set off, so that the audience can feel, notice and generate visual interest very quickly when they come into contact with the language screen, thus achieving the promotion purpose of stimulating the desire to buy.

In advertising performance, these characteristics that should be highlighted and rendered are generally determined by the unique ability of product image, manufacturer's corporate logo and product trademark.

The technique of highlighting features is also a common and widely used expression technique, and it is one of the important techniques to highlight the theme of advertisements, which has significant performance value.

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