Logo designers are engaged in brand design

1. Logo design research and analysis

Trademark and logo design are not just a combination of graphics or text. It is a standard visual symbol formulated for the enterprise based on the enterprise's structure, industry category, business philosophy, and taking full consideration of the objects and application environments in which the logo comes into contact. Before designing, you must first have a comprehensive and in-depth understanding of the company, including beauty, business strategy, market analysis, and the basic wishes of the top leaders of the company. These are important basis for logo design and development. Understanding competitors is also an important step. The important role of logo design, namely recognition, is based on a full grasp of the competitive environment.

2. Logo design element mining

Element mining is to further prepare for the design and development work. Based on the analysis of the survey results, extract the structural type and color orientation of the logo, list the spirit and characteristics that the logo should embody, explore relevant graphic elements, and find out the direction of logo design, so that the design work is targeted, rather than text and graphics. A purposeless combination.

3. Logo design and development

With a comprehensive understanding of the enterprise and a full grasp of design elements, design and development work can be carried out from different angles and directions. Through the designer's understanding of the logo, they give full play to their imagination and use different expression methods to integrate design elements into the design. The logo must have profound meaning, obvious features, grand shape, stable structure, and color matching that is suitable for the enterprise, and avoid becoming cliché. or popularization. Different logos will reflect different emphasis or appearance. After discussion, analysis or modification, a logo suitable for the enterprise will be found.

4. Logo design modification

The logo determined in the proposal stage may not be perfect in details. After standard drawing, size correction, black and white application, line application, etc. of the logo, The modification of different forms of expression makes the use of the logo more standardized. At the same time, the characteristics and structure of the logo will not be lost when used in different environments, achieving unified, orderly, and standardized communication.