I found this on the Internet, and I hope it will help you. Tips on wine packaging: With the continuous development of the wine industry, its packaging forms are constantly evolving and developing. Wine corks are no longer traditional corks. Cen Jianqiang, the creative design director of Australia Fulong Wine Industry, introduced their patented packaging products. The bottle stopper is not a cork, but made of special materials, with many invisible holes on it, which can let the wine breathe naturally. Experts predict that this kind of bottle stopper is a breakthrough innovation of wine enterprises in the new century. Because of its many advantages, more similar products will appear in the market. Some enterprises have introduced wine in seamless cans, and screw-type boxed wine with taps made of special materials, all of which are easy to open. Hong Kong Hutchison Wine Industry even made a big fuss about packaging, and put forward the slogan of "revolutionary packaging, keeping freshness until the last cup". Hutchison Wine Industry has adopted a unique bottle liner design, which can block the contact with the air after the package is opened, and the faucet opening method can ensure that it is sealed in time after each opening and keep the taste of the wine fresh. ToyRatlmagery, a packaging design company in Sonoma County, California, USA, has set up an aluminum bottle consortium, and it is expected that a brand-new wine packaging concept-aluminum wine bottle will be introduced to the market soon. Aluminum was once considered as a low-grade packaging material, but aluminum packaging is very popular in the beer industry. So far, there is no wine bottle made of aluminum in the world. An executive of ToyRatlmagery believes that their aluminum wine bottles will definitely set off quite a shock in the wine industry. The new aluminum manufacturing technology has been able to make aluminum into any size and shape. In the future, the texture of aluminum wine bottles will not be as light and thin as many soda cans, and it will be a high-grade product that can replace alternative packaging such as plastics and cartons. Of course, compared with glass bottles, the biggest advantage of aluminum bottles is that they are not easy to break. At present, the company is cooperating with experts from all walks of life to develop aluminum wine bottles with standard bottle shapes and sizes. In recent years, the carton wine market has developed rapidly. At present, the carton wine in the British market has accounted for 8.3% of the light wine market, an increase of 48% over 1997. Mocky Valley Wine Company, one of the sixth largest producers of red wine in Australia, located in the picturesque Mocky Valley in New South Wales, has developed 25ml carton wine, which has been put on the market. This unique practical packaging can completely block oxygen, thus ensuring its freshness and flavor, preventing the decline of wine quality and extending the shelf life of wine, which is deeply loved by consumers. In addition, this kind of packaging is easy to store and not easy to break, which is very convenient and ideal for barbecues, picnics, parties and so on. This novel packaging will win good sales for the company's wine. Gallo also launched the first batch of wine packed in cartons. Wine packaged in polyester bottles is increasingly appearing in the European market and has been recognized by some consumers. WESTBRIDGE is a professional manufacturer of polyester bottles, and they are full of confidence in the market prospect of packaging wine with polyester bottles. The company's 2-liter packaging of wine has been tested for a year, and all aspects of the response have exceeded expectations. The test confirmed that the polyester bottle was basically prevented from oxygen permeation during the storage time of about one year. The test of the 2-liter bottle confirmed that the oxygen permeability in the controlled shelf was less than 1ppm in one year, which was far less than 5ppm under normal storage conditions. In addition, the mold cost of producing small batch of glass bottles is almost 1 times that of polyester bottles, and merchants have little choice in bottle shape and color for different product packaging. Polyester bottles can be processed in such a small batch of 5, pieces. If several million pieces are processed every year, the mold cost will be very low (1,-13, dollars in total). Wine packed in glass bottles has many "shortcomings" that are difficult to overcome, such as inconvenient to carry and fragile. If PET packaging is used, there will be no such troubles. A domestic enterprise introduced wine ice bucket packaging. Wine ice bucket is made of plastic, which is processed and assembled by advanced technological process, forming decorations and handicrafts that are both gift packaging and collectible. Ice bucket, as its name implies, is used to cool wines that need to be tasted in a cool state. When the temperature of wine is above the best drinking temperature, the ice bucket can reduce the temperature of wine to the best in a few minutes. The use method is very simple. Ice and cold water are put into the ice bucket to the shoulder of the wine bottle. The ice bucket can quickly reduce the temperature of the wine to the optimal drinking temperature without damaging the quality and flavor of the wine at all. Because wine ice bucket packaging can quickly reduce the wine to the best drinking temperature, it can not only taste the unique delicacy of wine, but also be more conducive to people's health. At the same time, it can make wine look more noble and elegant and better reflect people's taste in life. Tetra pak wine can solve the problem of inconvenient carrying to a certain extent. tetra pak wine has a broad market, and this packaging form can account for 1% in Australia. Although there are reasons for consumers' high awareness of wine, it caters to the positioning of wine as a fast-moving consumer goods. Tips on Wine Packaging: Wine, a product that is gradually warming up in the consumer goods market in China. For many years, the taste, packaging and culture of wine have become an indispensable classic in western history. And this culture is gradually triggering a competitive war in China, a huge market in the future. From the century-old Changyu to the powerful Xintian, we can clearly feel that wine, especially red wine, is facing many opportunities and challenges after white wine and yellow wine. In order to meet the requirements of the times and meet the needs of consumers, Huangxuan Wine, which was once one of the best in Shanghai wine market, felt the importance of improving its product image, and thus began the cooperation experience of "appreciating Huangxuan and feeling France" between us. In wine packaging design, wine label design is one of the most intuitive visual manifestations of wine culture, and it is also an important way for consumers to judge product quality. France has a strict management system for wine labels, and it is necessary to indicate the grade, category, source and year of wine in order to control the production quality and facilitate consumers' choice. Huangxuan wine originated from the famous wine-making areas in France, selected excellent local grape varieties and was brewed by senior French, so it became the main selling point of market competition with other domestic brands. From the product itself, Huangxuan is a wine produced in France. So, should we follow the wine label design of French wine in product packaging, especially wine label design, to reflect our unique identity? Packaging should highlight the selling points of products, but packaging should be people-oriented and play an important role in terminal interception from the perspective of consumer demand. Design is communication, and how to express the message that consumers can read and accept from the packaging is very important. With the change of the times, people have more and more opportunities to contact wine. However, due to the huge differences between domestic drinking habits and foreign countries, there is a lack of knowledge about wine in China, so it is impossible to form a more common drinking habit of wine. Therefore, it is necessary to find the product packaging that suits and meets the needs of consumers in China. When we develop and design products, we must first identify the consumer groups, that is, market segmentation, which is the most basic in the marketing game and is also the characteristic of an affluent society, because not every bottle of wine is sold to all consumers. "Huang Xuan Li Dai series" wine is a mass consumption product with a mid-range price. In the design of wine label, it is more intuitive and clear to replace the complicated text appeal with the graphical appeal of "gift belt". "Gift Belt" symbolizes the dignity of quality and the courtesy of distinguished guests, and makes "Huangxuan" a humanized performance, which is associated with the brand name. The expression is relatively direct and suitable for ordinary consumers. Exquisite process design, using aluminum foil stamping process, emphasizing quality, exquisite packaging also provides consumers with more reasons to buy. Red and green colors distinguish red wine from white wine; The interaction of yin and yang between red, green and gold clearly divides ordinary dry red and dry white from advanced dry red and advanced dry white; Combined with the color change of the leather cover, a unified series of products are formed. The four wines use the same main graphic, and distinguish products mainly by the interactive relationship of colors, which is simple and unified in image, strengthens memory, and saves communication cost at the same time. The real significance of design lies in it. At the same time, a small number of consumers have a certain understanding of wine, and they have begun to care about the variety of grapes, the year of wine and other details. Such consumers have high relative taste, so they must meet their demand for selecting products in the design of wine labels. "Dragon and Horse Series" is a wine label design for two kinds of high-end wines, namely "Huangxuan Cabernet Sauvignon" and "Huangxuan Chardonnay". Extract the "dragon" and "horse" of Huangxuan brand logo graphics as design elements, in which the dragon is labeled as "Jiebaina" with a red leather case; The horse label is "Chardonnay", with a green leather case, the product is obvious and has a sense of series. In the process, delicate red stripe bronzing is used on art paper, which is more artistic and noble, giving the product more added value. The whole sprinkling color is pure, and there is no lack of classic and modern feeling, and it also shows the style and temperament of French culture. It can be seen that due to the cultural differences between eastern and western restaurants, it is actually unnecessary to blindly appeal for a lot of product text information on the wine label like French wine. The "Ritual Belt Series" and the "Dragon Horse Series" of Huangxuan wine have turned French wine culture into an elegant and popular appreciation that is more easily recognized and recognized, which is suitable for the tastes and feelings of consumers at different levels. According to the different positioning of products and different target consumers, packaging carries out different graphic deduction, which is accurate first, beautiful later and then creates added value. It is an important link to convey brand information and turn from products to establish contact between brands and consumers. Through reasonable design, the room for brand development has been broadened. Under the theme of "Appreciating the Imperial Palace and Feeling France", with appropriate advertising communication, different consumers can feel different France with different eyes. Wine grape varieties?
The cultivation history of grapes is very long, and there are many varieties, which can be roughly divided into two categories: wine grapes and table grapes. According to geographical distribution and ecological characteristics, it can be divided into three populations: Eurasian population, East Asian population and North American population. The inherent characteristics of each grape have certain decisive significance for the quality of wine. It can be said that any grape can make wine, but not all grapes can make good wine.
The varieties suitable for brewing red wine are:
(1) Cabernet Sauvignon. Eurasian species, native to France, was introduced to Yantai, Shandong Province from Western Europe in 1892. The red wine is ruby red, mellow and harmonious, full-bodied, with typical aroma of grass and green pepper and a long aftertaste. It is one of the important and precious varieties of dry red wine in the world.
(2) Snake Dragon Ball. Eurasian species, native to France, was introduced from western Europe to Yantai, Shandong Province in 1892, and has also been planted in Changli, Hebei Province in recent years. It is the sister line of Cabernet Sauvignon, and the dry red wine brewed is rich in aroma, strong, plump and full of vitality.
(3) other varieties. Grape varieties such as Merlot, Camry, Syrah, Blue France and Carignan are also suitable for making red wine.
the varieties suitable for brewing dry white wine are:
(1) guirenxiang. Also known as Easterlin, a Eurasian species, it originated in southern France and was introduced to Yantai, Shandong Province from Western Europe in 1892. At present, it is widely cultivated in Shandong Peninsula and the old Yellow River. The wine is light yellow, fruity, mellow and has a long aftertaste. It is one of the rare varieties for brewing dry white wine.
(2) Chardonnay. Also known as Chardonnay, a Eurasian species, originated in France and was introduced from France in 198. At present, it is cultivated in Hebei, Shandong, Henan, Shaanxi and Xinjiang. The wine is light yellow, fruity, soft and refreshing, and it is a valuable variety for producing aged dry white wine.
(3) other varieties. Riesling and Sauvignon Blanc are also famous varieties for making dry white wine. How to classify wine?
(1) according to the color of wine
1. Red wine. It is made from grapes with red skin and white flesh or red skin and flesh, and the wine contains colored substances in the peel or pulp, making it a red-based wine.
2. White wine. Grapes with white skin and white meat or red skin and white meat are peeled and fermented, and the color of this kind of wine is mainly yellow.
3. Pink wine. It is fermented from colored grapes by partial leaching of colored substances, and its color is between red wine and white wine.
(2) according to the sugar content of wine
1. Dry wine. Because of the different colors, it is divided into dry red wine, dry white wine and dry pink wine. Dry wine refers to wine with sugar content (calculated by glucose, the same below) less than or equal to 4.g/L.
2. Semi-dry wine. Due to different colors, it is divided into semi-dry red wine, semi-dry white wine and semi-dry pink wine. Semi-dry wine refers to wine with a sugar content of 4.1 ~ 12. g/L.
3. Semi-sweet wine. Because of the different colors, it is divided into semi-sweet red wine, semi-sweet white wine and semi-sweet pink wine. Semi-sweet wine refers to wine with sugar content of 12.1 ~ 5. g/L.
4. Sweet wine. Because of the different colors, it is divided into sweet red wine, sweet white wine and sweet pink wine. Semi-sweet wine refers to wine with sugar content greater than 5.1 g/L.
what should I pay attention to when buying wine? With the improvement of people's living standards, people's requirements for consumer goods are becoming more and more healthy and natural. Wine is a kind of unobstructed wine in the world, which has more nutritional value and health care function. It integrates culture, art, nutrition and fashion, and has become the focus of consumers' attention among a wide variety of wine and drinks. The hot sale of wine makes some unscrupulous manufacturers produce fake and shoddy products. They take advantage of consumers' lack of knowledge about wine and use "three essences and one water" (alcohol, essence, saccharin and water) and even chemically synthesized substances (such as artificial colors and thickeners) to blend so-called wine, which harms consumers. Generally, consumers can't correctly evaluate wine, and the so-called blended wine is difficult to distinguish only from the physical and chemical indicators, so consumers had better buy the products of well-known enterprises. How to name wine? There are four types of wine names. Some are named after the wine-making region, and some are named after the wine name or brand and factory name.
For example, named after the region is Chebili, which is a famous place in northeast France that produces white wine.