What do product names and product categories mean?

What do product names and product categories mean? Trademarks are indispensable when buying and selling goods. Many people first Look at the trademark. The trademark is also our guarantee of credibility and plays a very important role. Let’s share with you what the product name and product category mean. What do product names and product categories mean1

Product names refer to the names used to distinguish products from other products, and can be divided into general names and specific names. The naming method can start from the aspects of product function, product image, product origin, product symbolic meaning, etc., and is generally expressed in text form.

The common name of a commodity refers to the general name of a commodity known to the public, such as: televisions, computers, tables, clothes, etc. A common name only refers to the name of the same type of goods and cannot be used to distinguish different goods of the same type.

Product categories are products classified according to use, materials, etc.

What does commodity category mean?

Commodity category refers to the related commodity groups provided by shopping malls to consumers. There are two classifications of commodity categories by retail enterprises in my country. Basic methods:

1. Divide according to consumer needs and characteristics. For example, according to consumers' clothing, food, housing, use and transportation, there are food, clothing, shoes and hats, daily necessities, furniture, household appliances, textiles, hardware and electrical materials, kitchen utensils, etc.; According to the level of consumer needs, there are basic life categories, enjoyment categories and development categories; according to consumer purchasing behavior, there are daily necessities categories, purchase categories and special categories;

2. The second is according to From the perspective of shopping mall operation and management, commodities can be divided into main commodities, general commodities and auxiliary commodities according to the degree of operational importance. The main commodities account for the main proportion of sales, reflecting the operating characteristics of the mall and are the mainstay of the mall. The main source of profits; the auxiliary product category is to coordinate the sales of the main product and meet the joint and exceptional needs of customers, and has a lower proportion in sales; this division is conducive to the operation and management of the shopping mall. What do product names and product categories mean 2

1. Product categories refer to the related product groups provided by shopping malls to consumers.

2. There are two basic methods for classifying commodity categories by retail enterprises in my country:

First, according to the needs and characteristics of consumers, such as according to consumers’ clothing, food, Divided into housing, occupancy and transportation, there are food, clothing, shoes and hats, daily necessities, furniture, household appliances, textiles, hardware and electrical materials, kitchen utensils, etc.; according to the level of consumer needs, there are Basic life categories, enjoyment categories and development categories, etc.;

According to consumer purchasing behavior, there are daily necessities categories, purchase categories and special categories; according to the age and gender of consumers, they are divided into senior citizen products, Middle-aged products, youth products, children's and baby products; women's products, men's products, etc.

The second is based on the perspective of shopping mall operation and management of commodities. For example, according to the degree of business importance, it can be divided into main commodities, general commodities and auxiliary commodities. The main product category accounts for the main proportion of sales, reflects the operating characteristics of the mall, and is the main source of the mall's profits; the auxiliary product category is to cooperate with the sales of the main product and meet the joint and exceptional needs of customers. The proportion of sales in sales is relatively low;

The auxiliary product category is used by shopping malls to attract customers, improve the specifications of the mall, and promote the sales of main commodities and general commodities. It accounts for the lowest proportion in sales; according to The smoothness of product sales is divided into best-selling product categories, low-selling products, slow-selling products and cold-selling products; according to product quality and price, there are high-end products, mid-range products and low-end products. This division is beneficial to the operation and management of shopping malls. What do product names and product categories mean3

Product name

Product name refers to the name of a product used to distinguish other products. Product names can be divided into general names and specific names.

The common name of a commodity refers to the general name of a commodity known to the public, such as: televisions, computers, tables, clothes, etc.

A common name only refers to the name of the same type of goods and cannot be used to distinguish different goods of the same type. For example: the general name "computer" cannot be used to distinguish computers produced by "Lenovo" company from computers produced by "Great Wall" company.

The specific name of a product refers to the name of a specific product, such as: Jiafan wine, Maotai wine, 21 Jin Vita, Liangmianzhen toothpaste...etc. Most specific names of goods can be registered as trademarks as long as they do not violate the provisions of Article 11 of the Trademark Law.

The difference between product names and trademarks

1. The product name is popular, owned by the public, and can be used by everyone;

Trademarks are specific and exclusive.

2. The general name of a commodity is used to distinguish different types of commodities, and the specific name of a commodity is used to distinguish commodities of the same type (specific commodities, specific objects);

Although trademarks are also used to distinguish goods, they are mainly used to distinguish producers and sellers of different goods.

3. The common name of a product is not distinctive and cannot be registered as a trademark, because it not only cannot distinguish different producers or sellers of the product, but also turns the name that should be used by the public into a trademark. Monopoly by a specific person, resulting in an undue monopoly;

As long as the specific names of goods do not violate the provisions of Article 11 of the "Trademark Law", most of them can be registered as trademarks, for example: 21 Jinvita, Moutai Liquor, Liangmianzhen toothpaste, etc., they are both the specific names of the products and the registered trademarks of the products.

4. The name of the product arises naturally and does not require any formalities;

5. A registered trademark must be applied for and approved before it can become a registered trademark. Generally, product names are not protected by law. Only the names of well-known products can be protected by the Anti-Unfair Competition Law.

It should be noted that if the owner of a trademark improperly uses or protects the trademark, especially a well-known trademark, it is possible that the trademark will gradually and naturally transform into a well-known common name of goods, and the trademark will lose its distinctiveness. gender, the trademark owner loses its exclusive monopoly over the mark. For example: aspirin, nylon, etc. have similar experiences.